markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

B2B Memes

MAY 15, 2012

If you happen to be attending the event, I hope you’ll drop in to my presentation. Personal vs. Corporate: Six New-Media Principles, No. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. Six New-Media Principles: Introduction.

Media 100

Media Social Media Personalization Content 100

Martech

MARCH 1, 2023

Omnipresent marketing Omnipresent marketing requires being present wherever the customer is, regardless of the device or channel they use to engage with the brand. This approach is ideal for companies seeking to provide a highly personalized, always-available customer experience — and has the resources to support it. Get MarTech!

Touchpoints 110

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 110

Adobe Experience Cloud Blog

APRIL 24, 2012

Small conferences often need to resort to salesy presentations, less interesting venues, and bland food to keep costs in check. These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. Chris Brogan and Brian Clark (Copyblogger) at BlueGlass LA 2012.

Examples 48

Examples Conference Network Marketing Marketo 48

Contently

FEBRUARY 8, 2022

You know, the person who buys the products and keeps the company in business? If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. ” Now, depending on the industry, some of these suggestions are solid tactics. Never Nike.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. 2015-2016: Satisfaction & personalization. 2016-present: Demonetization & policy updates. The more you use YouTube and interact with videos, the more personalized your Home will be.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

Martech

APRIL 3, 2024

Now, she’s a valuable contributor to MarTech and a frequent speaker at in-person and virtual events, including recently at The MarTech Conference. One of the executive editors at the media group knew of a nonprofit that was looking for a communications person. This was around 2012, and we were one of the initial Act-On clients.

B2B Thought Leadership 66

B2B Thought Leadership Thought Leadership Press Conference 66

Marketing Insider Group

FEBRUARY 28, 2012

And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. And I’ll offer tips on how to get there… Foundations of The Personal Brand. While I was honored, my first thought was: what do I know about personal branding? Titles matter. Bullets help.

Personalization 100

Personalization Brand Identity Branding Ad Building 100

Valasys

FEBRUARY 12, 2024

Odoo’s Role in Simplifying Operations Odoo, as a complete ERP device, presents a holistic strategy for numerous business approaches. Meet VentorTech: Your Odoo Development Specialist A Legacy of Expertise VentorTech is a beacon of know-how in Odoo improvement, with a historical relationship that returned to 2012.

Enterprise Management 40

Enterprise Management Marketing Management Merchandising Barriers 40

B2B Marketing Directions

MARCH 10, 2024

Duke retired from professional poker in 2012 and just last year completed her doctoral work and earned a PhD in cognitive psychology from UPenn. She became a professional poker player and, over a twenty-year career, she won numerous high-level poker tournaments, including the prestigious World Series of Poker.

Class 54

Class Planning Marketing & Strategy Act-On 54

Mereo

DECEMBER 6, 2023

This mindset can deepen the meaning in our personal lives and spread into our communities. Since 2012, Joel has contributed to many areas of Penn State. This approach has instilled true meaning and value into our clients’ operations and personal lives — and can help your organization too. It has for our principal Joel Reed.

Peer-to-peer 41

Peer-to-peer Communities Positioning Practices 41

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. This puts it in competition with dozens of other customer engagement and personalization systems. At present, users have to control this manually through campaign and message rules.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Webbiquity

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. So what makes Google+ special?

Google 100

Google Tips Digital Asset Management Best Practices 100

ClickZ

SEPTEMBER 10, 2020

Brands should handle personal info with the same delicacy, consent and discretion that would be granted to consumers’ physical bodies. As a brand, you’ve heard it; as a business, you’ve felt it—personal data is a growing force in consumer culture, and it’s seeding a host of new behaviors, expectations and trust metrics.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Content fuels virtual events.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Marketing Insider Group

OCTOBER 9, 2012

Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). I felt really fortunate to present at this year’s forum. You can also register for a streamlined virtual “Best of” version of the MarketingProfs B2B Marketing event including my presentation. It was my 3rd conference in 5 weeks.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. Apple News presents content in a proprietary format called Apple News Format, which requires content conversion for compliance.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Ambal's Amusings

MARCH 21, 2012

2012-03-20T16:18:00Z. 2012-03-20T16:18:00Z. Shareable : The presentation has been made in Slideshare.This makes it easy for readers to share, embed or / and email the presentation. Transform Your Marketing View more presentations from HubSpot Internet Marketing. MicrosoftInternetExplorer4.

Hubspot 100

Hubspot Content Marketing Content Internet Marketing 100

KoMarketing Associates

JUNE 2, 2015

If you don’t already have a personal blog or website, publishing posts on LinkedIn is an awesome way to strengthen your own personal branding, as well as the opportunity to represent your company on LinkedIn. It’s more important than ever to pay some attention to your personal branding, especially if you are a B2B marketer.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

NuSpark Consulting

MARCH 17, 2012

Presenting my first infographic. My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net , and present the trends in an orderly fashion. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

markempa

SEPTEMBER 16, 2013

Tweet “One of the most important things you can do for your sales team is to generate qualified sales,” Kelly Harman, Vice President, Marketing, Carousel Industries, said at B2B Summit 2012. In this video excerpt from Harman’s presentation, learn how her team began their efforts by walking in Sales’ shoes. “We

B2B Sales 120

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 120

LeanData

MARCH 14, 2023

If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. There’s a New B2B Buyer Over 50 percent of the U.S.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

KoMarketing Associates

SEPTEMBER 22, 2014

Be A Deeply Disagreeable Person. There were many life lessons that could be taken from Gladwell’s compelling presentation, the most important was that in being deeply disagreeable, people (leaders) have immense advantages. "Disagreeable Not just because she was an amazing presenter, but because of the truth behind her message.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

markempa

JANUARY 28, 2013

It was a smart move, considering that Skyline: Became the smallest company ever to win the Product Development and Management Association’s prestigious Outstanding Corporate Innovator Award in October 2012 – joining the ranks of companies like Harley-Davidson and FedEx. Total sales in 2012 grew 6% compared to the 2.1%

Trade Show 120

Trade Show Product Work Management Marketing Management 120

ViewPoint

APRIL 19, 2017

One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 I travel a ton, and the Southwest Airlines 737 feels like my personal Sales Force One.” Themes from last week’s presentation: “Sales is all about one-to-one connections.”. The coffee was hot and the lunch was great.

Conference 149

Conference PointClear Cold Calling Work Management 149

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. Apple News presents content in a proprietary format called Apple News Format, which requires content conversion for compliance.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Crimson Marketing

OCTOBER 9, 2013

PowerPoint presentations. Live presentations. Content marketing is very time intensive because it’s personalized and customer-centric. Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

PowerPoint presentations. Live presentations. Content marketing is very time intensive because it’s personalized and customer-centric. Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Martech

FEBRUARY 15, 2023

In 2012, The Wall Street Journal caught travel website Orbitz charging Apple device users more for hotel rooms than PC users. Understanding users is difficult and can present ethical concerns when sloppily grouped together. Were Facebook and its martech enabled advertisers out to get him and his marriage?

Ethics 93

Ethics Marketing AI Multivariate analysis Paid Search Agency 93

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. The more important good is that this gives the players a voice… especially in a league like the NFL where showcasing individual personality is met with financial punishment. New Careers are Being Forged.

Social Media 133

Social Media Media Blogger Television marketing 133

Valasys

MAY 20, 2019

The summit will have IBM Watson’s marketing research program director & evangelist, Loren McDonald, who will deliver a presentation detailing ways to leverage artificial intelligence, to capture & derive meaningful insights from data to help the B2B industry.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

Litmus

APRIL 1, 2021

During this decade, a lot of things took off: segmentation, personalization, email automation, compliance (like GDPR), accessibility, and much more. 2012 – 90 million Americans now use email on a mobile device. 2014 – Dynamic content is used to create personalized experiences with subscribers. Lily Worth.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Convince & Convert

MAY 23, 2013

Fast-forward to the present, and Taco Bell is using its ring and personalized handwritten notes to woo a handful of special ladies. The “special ladies” included Chrissy Teigen, Miss California 2012 Leah Cecil, Jessica Lu of MTV’s Awkward, and more.

Social Media 145

Social Media PR Social Marketing Communities 145

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Thus, your company has to (at least to some degree) act like a person , not an entity. Over the years, Convince & Convert has continued to refine its social media strategy process.

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Biznology

JUNE 22, 2016

The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years. The reason a Video 1st content marketing strategy makes a solid investment is because we have become a society of viewers and not readers.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150