Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. If you made these changes, you would have the Year of Less in 2012 in this one part of your life.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

DECEMBER 13, 2011

What are the trends they are looking towards in 2012? If you prefer, a full transcript of the chat, with only personal banter removed and no additional commentary, has been published as a longer transcript on Storify. We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011.

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

Digital B2B Marketing

APRIL 25, 2013

Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart. If you just shared your own stuff, wouldn’t you be the online equivalent of the person at a cocktail party that just talks about themselves? In a bad way.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. of all traffic in February 2012. To delight everyone that finds your content the overall experience must delight. It is valuable, but it isn’t inbound marketing.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JULY 31, 2013

In 2012, Nielson reported that the average smartphone had 41 installed apps, a 28 increase from the year before. apps per day in Q4 of 2012. The average person is not using 99.999% of apps. According to ComScore, these were the top 10 apps in use in 2012. More than 800,000. App Statistics From a Different Angle.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

DECEMBER 17, 2013

You create numerous versions for different audience segments, multiple triggered email streams and possibly even personalize your send times. According to Epsilon, click rates were below 5% every single quarter last year (2012), down nearly 20% from an average of about 5.5% in 2011.

Facebook 100

Facebook Television marketing Branding Brand Identity 100