B2B Marketing Traction

MAY 2, 2014

As of 2012, CMOs’ tenure grown to an average of 43 months. Once the only person in the organization who understood software and computers, the CIO’s importance came from being a source of knowledge and expertise few people had. In this highly visible role, CMO tenure was not very long.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

APRIL 28, 2014

Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

MARCH 1, 2013

So, is that why usage of Facebook is declining – its users feel uncomfortable with the sale of their personal information to advertisers? Infographic] by Diana Adams, Editor, Bit Rebels (December 2012). ANALYST: Facebook Has A Big New Problem You Need To Worry About by Henry Blodget, Business Insider (September 2012).

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

APRIL 9, 2013

With LinkedIn you can build your personal profile and begin connecting with colleagues. You don’t have to do it all. For B2B marketers, this is often LinkedIn. And, even with the one platform, there are various levels of activity. You can also create a company page on LinkedIn, which few B2B marketers have done.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100