Biznology

APRIL 18, 2017

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. He is the author of “@YourService” (Wiley, 2012). Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Some thought it was brilliant. Others not so much. digital for Zeno Group, a Daniel J.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. In 2012, IBM made a concerted effort to use a unified keyword database. And the words enriched all related social outreach. Last month, I wrote about 2 challenges to keyword collaboration.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

Blogger 80

Blogger Outreach PR Media 80

Webbiquity

DECEMBER 19, 2017

Image credit: Wikipedia. Content marketing itself first started emerging a hot trend five years, at the end of 2012. Two experts each commented on increased use of organic influencer marketing in the coming year and more outreach to micro-influencers. to artificial intelligence (perhaps too soon).

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362