Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012?

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

The Point

AUGUST 24, 2012

In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Customer retention and development lagged far behind.

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Crimson Marketing

JULY 17, 2013

BI Intelligence recently released a new report on Big Data and Mobile (to access this report you’ll need to sign up for a free subscription). ” Big Data and Mobile - Mobile big data can be found not only through smartphones and consumer usage patterns, but also in apps and other mobile services.

Marketing Management 100

Marketing Management Mobile Advertising Mobile Marketing Internet Marketing 100

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Clearly Define Mobile Marketing Goals.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! “ The Size of The Mobile Market “ - by iStrategy.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News. How about you?

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! It can involve everything from online and mobile, to offline print and events. Russell Sparkman.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic? 91% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Convince & Convert

JUNE 9, 2012

Facebook Launches First Mobile Ad Product. Facebook Launches First Mobile Ad Product. One Social Thing Wrapup – Week of 6/4/2012 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. If we use your idea in an edition, I’ll send you a signed copy of my book. – Jay.

Social Media 113

Social Media Mobile Marketing Twitter Linkedin 113

Marketing Insider Group

MAY 8, 2012

My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. So in the next week, I will share 2 additional infographics to help inspire your efforts, to focus on your customers and to drive better results in 2012. By 2014 the mobile internet will over take desktop internet users.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

Marketing Insider Group

DECEMBER 15, 2011

First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined ! Step 1: Create a Mobile-Optimized Website.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Lead Ranking 100

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Where are we starting from: did you use mobile marketing this year? What is your top mobile priority in 2012 and why? If so, why not?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Where are we starting from: did you use mobile marketing this year? What is your top mobile priority in 2012 and why? If so, why not?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Positioning 100

Positioning Business Mobile Marketing Stats 100

NuSpark Consulting

JANUARY 11, 2013

With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. According to Cisco, 85% of all video traffic in 2015 will be video, and all mobile networks will eventually be equipped to handle video calls. Companies need to understand this paradigm shift and adapt.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Webbiquity

JUNE 13, 2012

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. More than half of my website traffic coming from mobile phones? But even this simple research is becoming increasingly mobile. I’m not ready!

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. More people are browsing your website on their mobile device. In his blog post, 3 Ways Mobile Insights Are Informing Online and Offline Marketing , Paul Dunay points to three things to learn from mobile users – 1.)

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Parse.ly

NOVEMBER 27, 2018

Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Now, imagine that you are looking back on 2012, instead of forward to it. Yes, social and mobile are going to be huge. Image via Wikipedia. Assess risks.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Where are we starting from: did you use mobile marketing this year? Here are the questions to start off this evening’s discussion: Q1.

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

readwrite

OCTOBER 26, 2010

According to a number of analysts, the cumulative mobile advertising revenues in Europe’s five largest economies (France, Germany, Italy, Spain and the U.K.) On its way to this, as a new whitepaper from mobile ad optimization and advertising firm Smaato points out, Europe faces a number of unique challenges. In the U.S.,

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Banner Ads 40

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot. Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Webbiquity

DECEMBER 6, 2018

Is Your Site Mobile Responsive? Roughly 60 percent of searches now happen on a mobile device, such as a smartphone or tablet? That’s not surprising, considering how much time most of us spend using our mobile devices. A poor mobile design will impact overall engagement on your site. Blank space, baby.

Design 217

Design Marketing Websites Mobile Marketing Search Marketing 217

Marketing Insider Group

FEBRUARY 8, 2011

Mobile is one of the hottest topics in B2B Marketing in 2011. And more people are moving their search and content interaction activities to their mobile devices. With all this excitement, B2B Marketers are looking to build mobile into their marketing plans but are facing challenges in how to get started. Mobile Display.

Mobile Marketing 100

Mobile Marketing Planning SMS Paid Search Agency 100

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Mobile Ad Revenue. But are mobile search ads more effective? Mobile App Usage.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Social and Mobile Powers Search Alternatives. Similarly, Google is beginning to discover the risks mobile apps pose to its dominance of the consumer landscape. Mobile traffic continues to roughly double every year.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. And I assure you none of the links are affiliate links.

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Keyword Research Guides and Tools.

Keywords 100

Keywords Research SEO Tools 100

Biznology

MAY 2, 2013

He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. Given the enormous rate of adoption of mobile technologies and the fact that approximately 1 billion people are now connected on Facebook, it is unlikely that we are going to give up our devices and social networks anytime soon.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Litmus

MARCH 6, 2024

According to our 2021 State of Email Engagement , mobile is the top way to read email, with 44.7% of opens taking place on a mobile device or client. As mobile continues to gain popularity, the physical size of CTAs are more important than ever. Protect your links Originally published on February 4, 2012, by Jason Rodriguez.

Email Marketing 113

Email Marketing Planning Design Mobile Marketing 113

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. The SMS campaign offering mobile coupons.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Tomorrow People

OCTOBER 7, 2011

Don’t go mobile without going strategic. Only by applying the secrets of effective mobile marketing strategically can you utilise it to create and build a strong and consistent stream of leads and revenue. Consistent analysis=consistent success.

Work Management 120

Work Management Marketing Management Paid Search Agency Inbound Marketing 120