SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. When it comes to social media, we say: less is more.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Porch Group Media

AUGUST 23, 2022

Introduction to Retail Media Networks. Retail media is becoming one of the fastest growing channels available today, representing the next evolution of advertising. Amazon launched the first media network in 2012 and since has dominated the space. What is a Retail Media Network? So why is this trend so hot now?

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

Webbiquity

JULY 2, 2012

In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” When it comes to share of traffic driven by search, few websites are “average.” Website age.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Convince & Convert

AUGUST 8, 2019

They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Insider Group

DECEMBER 18, 2023

Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. For full-service, however, the minimum spend is $20,000, which may eliminate this solution for smaller budgets. Why Sharethrough?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. New Media Entities are Born. New Media Entities are Born.

Social Media 133

Social Media Media Blogger Television marketing 133

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

markempa

NOVEMBER 19, 2012

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site? Because the traffic and conversion rate from social channels really surprised me.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Use data analytics to discover more about who they are, what problems they face, when and where they spend their time online, and keep listening on social media to learn what questions they have.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259

Bannerflow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. However, the best social media examples consist of several elements easily transferred to your own creative campaigns. What is a social media campaign? What social media campaigns are featured? Buzzfeed “Tasty”.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Their responsibilities span from leading a social media team of over 150 to designing yo-yos.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. It’s gotten more polarizing on those platforms.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Take, for instance, this piece on how to write a white paper.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Evaluate current media mix for lead generation. Energize and be committed. Make it so, and commit to teamwork.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Convince & Convert

MAY 23, 2017

They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular.

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. As media-industry obsessives, we first encountered RebelMouse through their content. Apple News is among our top traffic sources.”

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter is one solution. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. But data from Cisco suggests that overall web traffic has grown more than 30% in the last year. Big chunks of that web traffic growth is bypassing search altogether. Mobile traffic continues to roughly double every year.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Here’s what YouTube looks like today: There are now an estimated 2.1 Do what works for you.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S.

Social Media 80

Social Media Media Social Networks Wikipedia 80

RebelMouse

JULY 1, 2019

Nieman Journalism Lab reports that publishers have seen an increase in referral traffic from the news app SmartNews. found that SmartNews, a Japanese company founded in 2012, is the "most reliably growing external traffic referrer" out of the 3,000 or so sites it tracks. Parse.ly's data on SmartNews referral traffic.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

Nieman Journalism Lab reports that publishers have seen an increase in referral traffic from the news app SmartNews. found that SmartNews, a Japanese company founded in 2012, is the "most reliably growing external traffic referrer" out of the 3,000 or so sites it tracks. Parse.ly's data on SmartNews referral traffic.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

Vision Edge Marketing

DECEMBER 14, 2011

Too many marketing programs lack a performance target and those that have one are typically volume-oriented output-based metrics such as metrics related to the website traffic, downloads, and site behavior or social media behavior. Most marketers remain challenged with defining metrics and measurement from lead-to-pipeline-to-revenue.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. As media-industry obsessives, we first encountered RebelMouse through their content. Apple News is among our top traffic sources.”

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” The “ Find Your Greatness ” campaign in 2012 is one I remember most because there wasn’t one recognizable person in the series. “Oh, we should talk about all of these totally awesome product features!”

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. How to Compose Text for 5 Social Media Channels. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 52

Social Media Social Marketing Media Planning 52

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Social media is not something to ignore anymore! Drive traffic to your website.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. June 26, 2012. How to Run a Contest on Facebook.

Social Media 100

Social Media Media Rules Guidelines 100