Digital B2B Marketing

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Social Media 5. Media Buying 7. Your Turn What are your predictions for 2012 and where do I have it all wrong?

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Social Media 5. Media Buying 7. Your Turn What are your predictions for 2012 and where do I have it all wrong?

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The Future of Media and The Role I Want to Play

Digital B2B Marketing

The digital media landscape is changing rapidly. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more. In reality, the change is far bigger.

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The More You Share, The Less We Care

Digital B2B Marketing

In social media, we do the same thing. I continue to see my own social media usage, and this blog, in part as one (growing) experiment and learning exercise. With that in mind, in early 2012 I determined to test sharing 10 links per work day. Content Social Media bitly twitterfeed' It’s true.

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Marketers Ruin Good Marketing Opportunities

Digital B2B Marketing

If you are a B2B marketer entering 2012 with increased budgets for social media, content marketing, mobile marketing and marketing automation, consider how your investments will benefit your audience. Step away from your own marketing plan and look at your marketing through your audience’s perspective.

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5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. of all traffic in February 2012. You have merely picked up your social media bullhorn for the modern equivalent of an email blast.

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Remove the Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

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