ViewPoint

AUGUST 30, 2012

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. He wrote this manifesto a while back. I use it all the time.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

DECEMBER 13, 2011

by Jason Miller Are you looking for a new software solution to meet your team’s needs, but you’ve had it on the back burner all year? If you’ve been contemplating a software purchase, and you have budget that’s almost past its sell by date, then now is a great time to act. Crush your 2012 goals. Gimme a (tax) break.

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

Customer Experience Matrix

JULY 30, 2013

Marketo was mostly missing until they provided key figures in their earnings call this afternoon. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). I doubt we’ll see new numbers from them in the future.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

FEBRUARY 26, 2013

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Marketing automation software handles some of the menial tasks that take up marketers’ time. Systems like Marketo can unify marketing and sales efforts.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Convince & Convert

MAY 27, 2014

In 2012, I wrote about a supply-chain management software company called Kinaxis. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” Source: Kinaxis.com Start with the pain points of your ideal customers. What drives customers in your space crazy?

Work Management 167

Work Management Marketing Management Conversion Generation 167

BenchmarkONE

OCTOBER 22, 2018

Marketo , a company focused on account-based marketing, performed a benchmark study on revenue performance in 2012 that found companies not fully automating their marketing efforts – which comprised 61 percent of respondents – earned an average of 32 percent less revenue. Credit: Marketo. Why is it worth the cost?

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Customer Experience Matrix

FEBRUARY 6, 2013

But by far the most quoted piece of content is our estimate of industry size, which we put at $525 million for 2012. Of the other major vendors, Marketo and HubSpot have both been quiet recently. The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

AUGUST 1, 2012

That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

ViewPoint

MAY 30, 2012

While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. Widespread Use of Outbound Marketing Among Software Providers.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Customer Experience Matrix

AUGUST 23, 2012

This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue. Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant. This is 5% of industry installations and 25% of industry revenue.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

ANNUITAS

MARCH 20, 2014

RT @bkardon What happens to >1000 marketing software companies? Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. “software is the middleman in digital marketing” @chiefmartec but does it replace actually talking to customers?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. I could show you my calculations, but then I'd have to.well, you know.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 2, 2012

The standout performer in all these tables is Marketo, but bear in mind that they’ve also taken much more investment than any of the others ($107.5 million) and the $70 million in 2012 revenue hasn’t happened yet. Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

KoMarketing Associates

APRIL 11, 2013

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. Constellation Research offers a premium report, “ Scaling Up with Marketing Automation Software ” as well. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. Given the fact that they are using the exact same software, why does Company A achieve such amazing results when Company B does not? Revenue Plan Attainment.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

AUGUST 13, 2015

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. These waves are 1) the increased awareness of the value of marketing automation and 2) the increasing impact and capabilities of marketing automation software. Crazy thought, right?!)

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Adobe Experience Cloud Blog

APRIL 2, 2013

While yesterday’s legacy, on-premise solutions were sold as software licenses, most modern marketing automation platforms are delivered via SaaS as recurring subscriptions. Meanwhile, MarketingSherpa’s 2012 Marketing Benchmark indicates that companies spend an average of 7% of their overall budgets on marketing automation.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

LeanData

JULY 25, 2017

He previously led demand generation and marketing efforts at Druva, MobileSpan and Infineta Systems after beginning his career in software development at SAP. It was co-founded in 2012 by Liang and Kelvin Cheung , the Chief Technical Officer. About LeanData. Learn more at leandatainc.com.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

JULY 25, 2017

He previously led demand generation and marketing efforts at Druva, MobileSpan and Infineta Systems after beginning his career in software development at SAP. It was co-founded in 2012 by Liang and Kelvin Cheung , the Chief Technical Officer. About LeanData. Learn more at leandatainc.com.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

MAY 5, 2017

1 CRM provider globally and one of the world’s Top 5 enterprise software companies, empowers businesses to connect with their customers. It was co-founded in 2012 by Liang and Kelvin Cheung, the chief technical officer. Critical pieces of information weren’t really referenceable without LeanData.”. Salesforce, the No. About LeanData.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

LeanData

MAY 5, 2017

1 CRM provider globally and one of the world’s Top 5 enterprise software companies, empowers businesses to connect with their customers. It was co-founded in 2012 by Liang and Kelvin Cheung, the chief technical officer. Critical pieces of information weren’t really referenceable without LeanData.”. Salesforce, the No. About LeanData.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

DivvyHQ

SEPTEMBER 14, 2016

14 2016 – DivvyHQ, the KC-based, content planning software and collaboration platform, received the Audience Choice Award for the top content creation, workflow and experience platform from the Content Marketing Institute (CMI). CMI, a UBM company , is a 2012, 2013, 2014 and 2015 Inc. Kansas City, MO – Sept. 6-9 in Cleveland, Ohio.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” Now for the first time, that’s becoming possible.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” Now for the first time, that’s becoming possible.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

AUGUST 19, 2019

Es lässt sich nicht leugnen, dass das Unternehmen führend im Bereich der kreativen Desktop-Software war (Ein Wort: Photoshop). Diese begann im November 2012, als „alle dachten, Amazon würde uns umbringen,“ frotzelte Joly. Das Problem war jedoch, dass Adobe nur alle 18-24 Jahre neue Produkte und Updates liefern konnte.

Amazon 55

Amazon Thought Leadership Demand Generation Agencies Buy 55

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

There’s Pinfluencer, there’s Curulate, there are a few software solutions out there but there’s not a great API so it’s kind of a Wild West right now. M: What is your focus for the rest of 2012 and what can we expect from Social Fresh in 2013? Jason: 2012 has been interesting for Social Fresh because we moved online.

Social Networks 48

Social Networks Social Media Conference Curation 48

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. 2012 – 2014 Average CPC). Let’s use an example of a B2B SaaS solution: CRM Software. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

ClickZ

MARCH 13, 2020

The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. Vajre wrote the book on ABM. Prior to co-founding Terminus, Sangram Vajre was the Head of Marketing at Pardot.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Customer Experience Matrix

AUGUST 21, 2012

As of July 2012, marketing automation vendors reported more than 17,000 micro-business installations, just over 60% of the industry total. But, because prices are lower than other segments, the segment generates only an estimated 18% of industry revenue, or $65 million for full-year 2012.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Report Marketing Automation 120

LeanData

MARCH 1, 2023

A revenue technology stack is a set of software solutions that revenue teams — typically Sales, Marketing and Customer Success — use to optimize their performance. workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. What is a Revenue Tech Stack?

Efficiency 52

Efficiency Work Management Marketing Management Marketing Automation Services 52

chiefmartech

MAY 10, 2017

It is fascinating to observe the growth of this space over the past 7 years (feel free to look back at earlier martech landscapes from 2011 , 2012 , 2014 , 2015 , and 2016 ): Statistics from the 2017 Marketing Technology Landscape. I’ve written about the dynamics of modern software and marketing that make this feasible for a few years.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

KoMarketing Associates

JULY 2, 2014

Companies that provide marketing tools online are ensuring that their customers can use their services on the go through apps – HubSpot, Marketo and Pardot have all capitalized on this opportunity. The biggest provider of customer relationship management service is Salesforce , and its slogan is “No software.” adults own a smartphone.

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Agencies Marketing Management 120