Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. What an amazing concert and a HUGE a crowd.

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Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Customer Experience Matrix

AUGUST 2, 2012

The standout performer in all these tables is Marketo, but bear in mind that they’ve also taken much more investment than any of the others ($107.5 million) and the $70 million in 2012 revenue hasn’t happened yet. Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. What about profitability?

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Marketing Automation Services Vendors Comparison Marketing Automation 120

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. 36% yes, we calculate marketing ROI , net present value, and other metrics. Effectiveness is also proven to increase with marketing automation. 36% somewhat–we do cost per lead and cost per sale.

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Adobe Experience Cloud Blog

APRIL 3, 2018

Since 2012, Google has gathered knowledge from a variety of sources to present you with an information box related to your search. Present Your Brand Properly. The post Google Knowledge Graph: the What, Why, and How appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

OCTOBER 11, 2017

That’s what Asos did for their Winter 2012 campaign which won them a —one of the highest honors that can be bestowed upon advertisers and marketers—and additionally, a cool £5m in sales. It works even better if you’re able to present your information in a relatable and humorous manner. I’d love to hear in the comments below.

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Trends Content Thought Leadership Viral Marketing 134

ANNUITAS

MARCH 20, 2014

RT @shaw_bryan Noticing a trend with #marketingopssummit presenters — all mentioned the need for finding/developing good talent. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. 3) why @marketo ? An MAS platform.

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Work Management Marketing Management Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. The Marketo Benchmark on Revenue Performance identified four levels of maturity, with the majority of responders in the two lowest levels. Revenue Plan Attainment.

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Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

DECEMBER 13, 2011

The economic outlook for 2012 is more positive than 2011, so start ramping now to meet the increased demand. Crush your 2012 goals. Have 4 great quarters in 2012, not just 3. 9 Reasons to Make a Software Purchase in December was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It’s the economy!

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Marketing Management Marketing Automation Services Budget Programs Purchase 48

Adobe Experience Cloud Blog

MARCH 7, 2014

As Chief Information Officer at Marketo , I’ve watched youth unemployment rates soar with growing concern. That’s why, when I first heard about Year Up , I knew that Marketo had to get involved. Year Up and Marketo. On a professional level, Year Up helps solve a huge staffing problem for technology leaders like Marketo.

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Process Marketo Work Management Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. While 82% inbox placement is not a horrible number, marketers would agree that there is certainly room for improvement.

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Deliverability Practices Best Practices Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 2, 2012

by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. At Marketo, we define social marketing as the strategy of including social channels in every aspect of your marketing.

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Social Marketing Marketo Social Media Marketing Management 48

Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. Our knowledge of Marketo is, in fact, so deep that Marketo often asks LeadMD to assist its own clients that want to better utilize their marketing automation investment. Gray: The value is tangible.

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Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Vidyard

JULY 2, 2015

According to Nielsen, digital video viewing among adult audiences has more than doubled—from 13 minutes per day in 2012 to 27 minutes per day in 2014. It’s the way of the future, so there’s no time like the present to get a jumpstart! Marketers, take note.

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Marketing Automation Services Marketing Automation Automation Video Marketing 51

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

Marketo: What is your number one tip for businesses who are struggling to find content ideas? Marketo: That rolls right into my next question. Marketo: Can you tell me about a day in the life of Ann Handley in the social world? Marketo: Really? Marketo: Really? Marketo: You almost had me there.

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Marketing Automation Services Marketo Content Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 27, 2012

To get your executive team on board consider presenting to them and including some of the following information: Illustrate competitors who are using employee social media contributions successfully. Check out our new updated for 2012 Social Media Template to get more tips on how to create your complete social plan. Let’s Get Social!

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Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). At Marketo, we’ve just begun to test these. Facebook Promoted Posts.

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Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

JANUARY 8, 2016

Author: Mike Tomita Since the news first broke about Disney’s acquisition of Lucasfilm in 2012, there has been a ton of speculation around whether Disney will be able to carry on the Star Wars legacy. What they did do is create believable continuity between the conflicts of the past and present. In my opinion, no.

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Thought Leadership Marketo Marketing Opinions 48

Adobe Experience Cloud Blog

JULY 15, 2011

Ann Handley is presenting, and all attendees will receive a hard copy of Ann Handley’s book, Content Rules. Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now. The focus is on global strategy, so this will be about more than just the basics. – 4:30 p.m.

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Jigsaw Planning Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

DECEMBER 21, 2011

When presenting on number of leads, even if the numbers are compelling, there may be little initial excitement. Give these tips a try in 2012 and chances are you will end up having much more meaningful conversations with your executive team regarding your leads. You may have to pay more per opportunity than per qualified meeting.

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Adobe Experience Cloud Blog

JANUARY 22, 2013

If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out. It’s an incredibly insightful book that presents a formula for generating great ideas that have the best chance of succeeding.

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Paid Search Agency Trigger Marketing B2B Marketing Stats 48

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Stacey Acevero. Liz Bonilla. ” Maria Pergolino.

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Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Stacey Acevero. Liz Bonilla. ” Maria Pergolino.

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Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

MARCH 8, 2011

million in 2012, up from an estimated 14 million in 2010. Sure, they are also used to make presentations (the dreaded PowerPoint deck), but the main business purpose is inputting, tracking, and managing data and information. The story cited industry tracker iSuppli, which predicted that Apple will ship 43.7 The answer is easy.

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Consulting Paid Search Agency Barriers Marketing & Strategy 48

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. ” Your Twitter Archive by Twitter Blog.

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The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising?

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Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Let’s put on side one.

Marketo 48

Marketo B2B Marketing Planning B2B 48

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors. Certainly, they’re not ExactTarget on the email side.

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Paid Content Enterprise Management Work Management Marketing Management 115

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

billion in 2012. What better way for a brand to present itself as cool and relevant than by partaking in trends like music festivals? Festival-goers don’t want to be marketed to, and brands need to be present at festivals as fans. If they present as authority figures, it will be an instant turn-off.

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Activities Brand Identity Branding Ideal Customer Profiles 132

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Email development took another giant leap with CSS coding being added to the mix to make emails interactive in 2012. Rounding up the predictions we have presented, it is safe to say that the future for email is brighter than ever. Wrapping Up. What are your views about the future of email?

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Email Marketing Trends Planning Paid Search Agency 134

chiefmartech

MAY 7, 2018

My personal thanks to all of the amazing speakers who brought such passion and insight to their martech-in-the-real-world presentations — you were awesome. Yes, the “big martech” firms of Adobe, HubSpot (disclaimer: I’m VP platform ecosystem) , IBM, Marketo, Oracle, Salesforce, etc.,

Marketing Management 60

Marketing Management Long Tail Marketing Cross-Selling Marketing Proposals 60

Outgrow

JULY 1, 2021

My main show is Social Pros, which is a podcast for people who run social media for major brands.We’ve been doing a weekly show since January of 2012. Like I spend hours and hours for every presentation, customizing the presentation to the needs and realities of that audience. Saksham Sharda: True Marketo!

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Relevance Top of Funnel Work Management Marketing & Strategy 52

Adobe Experience Cloud Blog

JANUARY 10, 2012

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one.

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Marketo Trade Show Salesforce.com Multi-Channel 48

Adobe Experience Cloud Blog

JANUARY 20, 2014

A 2012 BIA Kelsey Group study found that inbound callers are 10 times more likely to make a purchase than leads that simply clicked a link. This practice also falsely deflates the ROI metrics you present to your executive team. More than likely they are only kicking the tires and aren’t ready for a sales manager to engage with them.

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Marketing Automation Services Work Management Trigger Marketing Mobile Advertising 48

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Consider presenting a link to your blog with the message, “Hey, this is worth the read, I learned…A,B,C.” Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. Meeting dimension requirements for each channel helps you avoid ending up with cropped, ill-fitting images.

Social Media 48

Social Media Research B2B Thought Leadership Tips 48

Adobe Experience Cloud Blog

OCTOBER 22, 2012

At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). He’s delivered presentations across UK & Europe at events like A4U, SMX London and SASCON. Penguin – April 2012. They needed to create better content.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Convince & Convert

FEBRUARY 16, 2012

Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. But it really is a beautiful way to present otherwise boring resources. There’s been a re-focusing on the visual presentation of data. The RSS feed is: [link]. Find us on iTunes: [link]. Marketo.com

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

In 2012, the biggest threat to content marketing was, as Doug put it, content marketers cranking out crap. These are the pieces that generate massive engagement – the kind of content used by speakers as examples doing presentations. Only one year later, content marketing has gone mainstream. Interested in meeting them?

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Content Marketing B2B Thought Leadership Thought Leadership Content 48