SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Contently

MARCH 30, 2020

Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The vast majority of advertising and marketing is fleeting.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. Can marketers help?

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Ambal's Amusings

SEPTEMBER 1, 2009

Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. This is the topic that thought-provoking professionals will tackle at New Media 2012 event. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? The right marketing plan often spells the difference between success and failure online. Affiliate marketing? Image via Wikipedia.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Biznology

DECEMBER 28, 2016

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. The challenge of reaching doctors online.

Paid Search Agency 133

Paid Search Agency Allocation Advertising Agencies Ad Exchange 133

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Social Media Examiner ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 105

Social Media Social Marketing Media Planning 105

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Social isn’t just for millennials anymore.

Social Media 167

Social Media Trends Emarketing Media 167

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Many of this year’s best posts about Google’s newest social platform were written early in the year. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 100

Google Tips Digital Asset Management Best Practices 100

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

FEBRUARY 1, 2021

With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online. Rather, use an email marketing service to send a personalized email to your contacts and prospects. Holding the event online? But the question remains the same. Add a date limit, too.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Over 60% of users log in daily , making it the second most engaged network after Facebook. Instagram Marketing Statistics. Outside China, almost 50% of Instagram users conduct product research on social media. Instagram history statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Webbiquity

SEPTEMBER 2, 2014

Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. What’s the Best Social Media Monitoring Tool? 14 Brilliant B2B Marketing Strategy Guides.

Stats 100

Stats eCommerce Statistics Social Networks 100

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. Social Signals and SEO: Results From 5 Case Studies.

Google 120

Google B2B Marketing B2B Case Studies 120

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Marketing Craftmanship

SEPTEMBER 2, 2014

Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Failure to respond properly to the new vendor selection process. does not guarantee marketplace attention.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes on Google+ in January 2012, a drop from 5.1 minutes in November 2011 and 4.8

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Webbiquity

APRIL 16, 2014

How large is the mobile share of social network traffic? How does the online use of tablet owners differ from PC users? Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. The Social Media Hat ).

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society. Here’s a rather unscrupulous variation of this theme.

Ethics 93

Ethics Marketing AI Multivariate analysis Paid Search Agency 93

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. The perfect addition to your marketing team may not be in the same city (or even country) as your company.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. So what do you need to know about Dark Social to succeed in ABM?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Videos can be posted for free and linked via social media and email marketing. Obviously these trends are betting heavily on the continued growth of social media and mobile technology.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Convince & Convert

JANUARY 28, 2014

I also could not find this exact publication anywhere online. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I’ve spent many hours combing through a network of poorly cited website and blog statistics hunting for the original source.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Adobe Experience Cloud Blog

MAY 31, 2012

More than 1,400 people descended on our city to be a part of the Marketo Summit 2012. It was a ground-breaking event on so many different levels, not the least of which was the incredible energy, passion, experience and knowledge that the B2C and B2B Marketing and Sales attendees brought and shared. Be Social.” — a mandate for us all.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. People love online video. Facebook reports 1.23

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Buzz Marketing for Technology

OCTOBER 18, 2013

More than anything, it’s a harsh reminder of just how much revenue they stand to lose if they get the online experience wrong. Are a significant portion of your online customers also smartphone and tablet owners? percent from 2012 and almost triple the amount spent in 2011. Reach the right audience. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. plus numerous databases and online data enhancement services to choose from.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120