Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012
The Point
AUGUST 24, 2012
Each quarter, the analysts at UK-based Pearlfinders report on the buying intentions of more than 4,000 North American marketing executives. Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012.
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