Tomorrow People

DECEMBER 9, 2011

Plenty of companies do marketing. Here’s why your marketing needs inbound marketing in 2012: Broader reach. Which marketing channels did you use in 2011? Inbound marketing boosts your profile by allowing you to go bigger and multi-channel and to see a better ROI on your marketing.

Inbound Marketing 120

Inbound Marketing Planning Multi-Channel Marketing & Strategy 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. We hope you will use these highlights to help shape your marketing strategies for the year to come. Online) Marketing Spending on the Rise. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Tomorrow People

JANUARY 4, 2012

Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012. The latest marketing trends mean that no business can afford to overlook inbound marketing. Inbound marketing technology allows companies to integrate all their activities in one.

Inbound Marketing 120

Inbound Marketing Marketing Analytics Tools Business Paid Search Agency 120

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. I hope you enjoy the review.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

ViewPoint

FEBRUARY 23, 2012

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. I encourage you to visit and explore the entire post in which Hugh suggests that leaders should adopt these six sales and marketing strategies in 2012: 1.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Advertising Agencies 120

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Ambal's Amusings

DECEMBER 27, 2011

Content Marketing Institute has published marketing predictions from over 80 contributors. Grab a cup of coffee and browse this reasure trove to get ready for 2012. Social Media & Content Marketing Predictions 2012 View more presentations from Content Marketing Institute. FREE Download. No Registration.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Tomorrow People

JANUARY 11, 2012

Use the latest market trends to identify how your business will behave in the months ahead. Here’s how: Your customers: The latest market trends help to reveal how your customers will respond to your product or services in the New Year. Your message: Want a marketing message that creates better results in 2012?

Trends 120

Trends Marketing Management Business Ideal Customer Profiles 120

KoMarketing Associates

OCTOBER 22, 2012

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Put the video online.

Tools 120

Tools Trends Tips Social Networks 120

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Most importantly, how did you do in 2011, and what are your plans for 2012? Related posts: A Checklist for 2009 Content Marketing Plans.

Planning 100

Planning Marketing Plans Content Marketing Content 100

ANNUITAS

JANUARY 4, 2012

They stem from discussions I’ve had with marketers over the past year. Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. They’re right.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Marketing Insider Group

DECEMBER 13, 2011

One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my annual predictions for the coming year. First, I did some research and identified some of the top 2012 marketing predictions posts, listed below.

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. You can never stop learning and sharing. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Everything Technology Marketing

JANUARY 31, 2012

It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Tomorrow People

JANUARY 13, 2012

What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business?

Business 120

Business Ideal Customer Profiles Profiling Trends 120

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. With 2012 half finished, I can now make a reasonably solid estimate for this year. The new report contains a rich trove of industry information.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

KoMarketing Associates

OCTOBER 1, 2012

Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. Our Director of Online Marketing, Casie Gillette , will be speaking Wednesday on the panel “ Is Your Search Marketing Career Optimized ?”

Search Engine Marketing 120

Search Engine Marketing PPC Social Media Search Marketing 120

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

The Point

AUGUST 24, 2012

Each quarter, the analysts at UK-based Pearlfinders report on the buying intentions of more than 4,000 North American marketing executives. Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012.

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

markempa

DECEMBER 17, 2012

Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Understanding leads and their place in the sales and marketing funnels. Lead Generation: How 64% of marketers starve Sales of opportunity.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Tomorrow People

DECEMBER 19, 2011

Marketing and budget don’t always seem to go together. It also often seems that doing one big marketing push ends up being costly, rather than cost effective. Here are two tips to marketing better on a budget in the year ahead: 1. Who is your target market? Create a game plan - and stick to it. Where are they?

Planning 120

Planning Tips PR Inbound Marketing 120

Tomorrow People

FEBRUARY 7, 2012

Valentine’s Day 2012. Why not use this auspicious date to re-ignite your passion for your own marketing strategy? Make the most of the year’s most romantic day to reconsider your own marketing approach - and look forward to pulling in more prospects and customers. Then you’ll pull the perfect customer.

Planning 120

Planning Buying Cycle Top of Funnel Trust Marketing 120

markempa

JANUARY 15, 2012

OpenView Labs named its top 25 sales influencers for 2012, and I am among them. Learn more about them here: Top 25 Sales Influencers for 2012. You can read more about their selection process toward the end of this post here: Marketing Channel Research: How to Design a Prioritization Scheme.

Social Media 120

Social Media Design Advertising Channels Activities 120

Marketing Insider Group

SEPTEMBER 27, 2012

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. Follow what’s happening on #wppstream.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Conference Twitter 100

Everything Technology Marketing

NOVEMBER 16, 2011

With 2011 coming to a close, what do you think will be the major trends and priority shifts for B2B marketers in 2012? Take the 2-minute survey to share your thoughts: [link] You will receive a copy of the survey report as a thank you!

Customer Surveys 100

Customer Surveys Trends B2B Marketing B2B 100

Marketing Insider Group

JANUARY 19, 2012

Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions. Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. Photo Source.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). My 2012 Social Media Predictions. 2012 bets: 1. Multi-media Soars. Reading Tea Leaves.

Social Media 121

Social Media Media Mobile Marketing Marketing Management 121

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! “ The Size of The Mobile Market “ - by iStrategy.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Convince & Convert

MAY 15, 2012

If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you can find is still not enough. May 24, 2012, Columbus, Ohio. Ohio Growth Summit.

Conference 131

Conference Social Media Network Marketing Trade Show 131

markempa

OCTOBER 12, 2011

You should be, too, if you’re eager to find out how you r peers are responding to today’s marketplace, and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts. However, Jen will reveal how these challenges merely point to abundant opportunity to improve overall marketing strategy.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Marketing Insider Group

NOVEMBER 8, 2018

“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. And many marketers are starting to take notice. We only need to look to Facebook to understand the path that Instagram is sure to go down.

Facebook 203

Facebook Marketing Social Media Media 203

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Corporate Marketing' Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.

Statistics 100

Statistics Social Media Media Sample 100

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. Can marketers help?

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? The right marketing plan often spells the difference between success and failure online. Affiliate marketing? Image via Wikipedia. Get your team in order.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80