Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. In the first half of 2012, the prospecting sources produced zero in closed sales.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

DECEMBER 28, 2016

AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. Benefits include greater penetration into new markets, higher sales and user adoption, better sales productivity, and better visibility across the entire engagement cycle.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013?

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. One almost never thrives without the other.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JULY 31, 2013

If you’re not using video in your social media marketing, what are you waiting for? Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing. What does this mean for your social media marketing efforts?

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. B2B Marketing Social Business Social Media Marketing'

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Biznology

APRIL 11, 2013

Some of that content is advertising, some of it is marketing materials, and some of it could be classified as “brand journalism.”. But for corporate marketers, it’s hard to justify spending money on the creation of content whose sales message is so faint that the audience can’t tell who paid for it.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Biznology

SEPTEMBER 25, 2015

I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. Quite simply, it was customer driven.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. So what are the e-commerce success factors for business marketers as they look to take advantage of these opportunities? How are you integrating e-commerce into your sales and marketing?

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Biznology

SEPTEMBER 26, 2013

The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. Because they’ll hate you in the morning… But seriously, if the role of B2B marketing is to provide leverage to sales, then burdening a sales rep with a prospect who is not a realistic potential buyer is no help.

Lead Qualification 80

Lead Qualification Lead Generation Lead Ranking Lead Scoring 80

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

DECEMBER 11, 2019

Choosing a spotless domain name is crucial for improving your digital marketing efforts. However, in 2012, Google introduced the EMD Update , reducing this kind of domains in its results. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

SEPTEMBER 22, 2016

If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Marketing Metrics ). Do these cause you to think about your marketing? 81% of consumers research online before buying. ( GE Capitol ). RubyMarketer.com).

Buzz 80

Buzz Forrester Paid Search Agency Multi-Channel 80

Biznology

MAY 2, 2012

Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. If you own a retail store or a local service business, your marketing has probably been lame, but you’ve never had to pay for that before. With digital marketing, you must differentiate or die. Let me explain.

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80

Biznology

APRIL 15, 2013

YOU TUBE: Usage by companies has fallen, from 45% in 2011, to 30% in 2012 (Source: University of Massachusetts Dartmouth). PINTEREST: Only 18% of 2012 Inc. DIGITAL SPEND: 60% of marketers expect to increase their digital spend this year by 40% or more; only 10% of that digital spend will go to social media (source: Technorati ).

Social Media 80

Social Media Gartner Media Multi-Channel 80

Biznology

MARCH 4, 2022

This edition’s featured article, Failure and Rescue by Atul Gawande, MD, is his commencement address to the 2012 graduating class of Williams College. Opportunities abound to bring these learnings into my professional practice and personal growth. ” Harvard Business Review: The High Cost of Poor Succession Planning.

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Biznology

JUNE 11, 2013

According to Jonathan Alter’s new book, The Center Holds , it was Barack Obama’s young geek volunteers who crushed Mitt Romney ‘s “ Mad Men ” campaign out of the 1960s in the 2012 election. The level of messaging that the President engaged in was aggressive enough that it became a national joke.

Blogger 80

Blogger Opt-out CAN-SPAM Internet Marketing 80

Biznology

APRIL 17, 2020

There are two excellent articles on what we all can learn from our marketing and academic colleagues as we manage through the immediacy of our days and start to look at what might be as well as what we might want as we move forward into the future. ” [A thoughtful and pragmatic piece with advice that extends well beyond marketers.].

Conference 104

Conference Youtube Work Management Validation 104

Biznology

MAY 18, 2015

The biggest lesson is this: the more you think of search as being a silo that is not affected by any other digital marketing trends, the less successful you will be at search. If you waited for the search engines to start showing social results before you decided social media was important, that probably hurt your search marketing a lot.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

Biznology

SEPTEMBER 19, 2017

Let’s say your company was incorporated in 1974, you got your first domain name and brochureware website in 1997, had a proprietary CMS-based website built for you at great expense in 2008, transitioned to WordPress in 2012, and finally implemented blogging and a newsroom in 2016.

Google 123

Google Press Domain Marketing Management 123

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. Why do B2B marketers so consistently miss the boat? Apparently little has changed in two years.

Forrester 80

Forrester Content Trade Show Opinions 80

Biznology

JUNE 6, 2016

From 2012 to 2014, it went from 16.00% to 6.51%, a 60% decline. CAN’T BEAT ‘EM; JOIN ‘EM – COMBINE ORGANIC AND PAID ( CONTENTLY ): In a case study for Castrol Motorcycle Oil, the first phase involved an organic social media marketing campaign for six months. But do businesses that pay for Facebook ads have an advantage?

Facebook 80

Facebook Studies Organization Case Studies 80

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. B2B Marketing B2B data decay list rental marketing campaign' Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

DECEMBER 9, 2011

Things are supposed to slow down, even just a bit, for everyone to catch their breath and get ready for the next sprint that will begin on the first workday of 2012. Not the Internet and social media marketing industry, though. So how does this all impact us as Internet marketers?

Internet Marketing 80

Internet Marketing Facebook Mobile Marketing Paid Search Agency 80

Biznology

JULY 11, 2012

What does Panda mean to search marketers? 2012-07-10 Inside the Google Panda Update from Mike Moran on Vimeo. In this free 30-minute Biznology® Webinar, I explained how to use long-term solutions to boost your content and maintain a high quality Panda rating. Watch the recording to find out. Thanks to all of our sponsors:

Google 80

Google Wikipedia Webinar Metrics High Quality Lead 80

Biznology

FEBRUARY 26, 2020

The first Silicon Valley fund on the ground in Brazil— Redpoint eventures —opened shop in 2012, a few years before the crisis hit. There’s suddenly a rapid, tsunami-size wave of AI adoption by some of Brazil’s largest companies and startups that are even outpacing similar innovation bursts in more mature markets worldwide.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Internet Marketing 104

Biznology

SEPTEMBER 30, 2011

Every day the news rolls in about some aspect of the Internet marketing space. So what is a professional marketer to do? And it’s probably even more appropriate to ask what is the business owner who is not a professional marketer to do to feel like they have some shot of staying abreast of this constantly moving target?

Marketing Analytics Tools 80

Marketing Analytics Tools Internet Marketing Google Startups 80

Biznology

APRIL 6, 2015

However, in 2012, Google’s Penguin algorithm emerged and changed things drastically. Earning links the right way is more in line with “real marketing” than a cheap SEO trick. In the early days of building links, quantity was much more important than quality. Like this post? Sign up for our emails here. Save this article as a PDF.

Link Building 80

Link Building Ad Building Webinar Metrics Search Marketing 80

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. Photo credit: Wikipedia.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Does your company use mobile marketing?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

FEBRUARY 27, 2017

From 2012 to 2014, it went from 16.00% to 6.51%, a 60% decline. Paid social media is believed to be more effective than organic for nearly 60% of social media marketers in helping their business achieve its goals, according to recent research from Clutch. This is set to grow. Organic Facebook Reach has been on a steady decline.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

AUGUST 27, 2012

If you weren’t willing to pay for a social media monitoring platform, then you wouldn’t get one, but HootSuite and other low-cost and no-cost competitors have jumped into the market. And the market is accepting that for a very good reason. There’s a gaping hole in the market that needs to be filled.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

AUGUST 15, 2016

In particular an assessment of 1,500 companies with the biggest market caps by Professors from University of Utah, Purdue, and the University of Cambridge revealed that the companies run by CEOs in the top 10% of pay scale had the worst performance between 1994 and 2013: they returned 10% less to their shareholders compared to industry peers.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Biznology

NOVEMBER 26, 2013

And, if you were at all associated with the Obama campaign in 2012, you would have been flooded by surrogates. How Do I Get Started With Social Media Marketing? Slider Social Media Marketing denis mcdonough Facebook jay carney public relations social media soundcloud twitter YouTube' Sort of like cheating. Related articles.

Communities 80

Communities Work Management Marketing Management Social Media 80

Biznology

MAY 2, 2013

Their 2012 report, “The social economy: Unlocking value and productivity through social technologies”, showed that 90% of companies using social technologies derive some business benefit from them but that only 3% of companies derive substantial benefit across all their stakeholders. Are we ready for this future?

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80