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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

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Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

But that isn’t necessary: the strategy is already validated by Infusionsoft's continued growth, with 2012 revenues of $39 million and plans to triple its employee base to 1,000 in the next three years. Only study I can find is from Loopfuse in 2011, which found just under 30% of marketing automation users do lead scoring.