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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data. Video thumbnails appear in results (mostly from YouTube). YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. Knowledge Panel and the Knowledge Graph.

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Do you think you can beat their Job Applications? Think Again.

Excelsior Research

1) Flyers with LinkedIn profile: For the position of marketing specialist, Jonathan Swift took a different route. Instead of a traditional resume, he printed flyers with his name, photo, and QR code promoting his LinkedIn profile. 3) Buy a Billboard: In 2012, Adam Pacitti, a graduate, applied for 250 companies and was unemployed.

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3 Amazing Podcast Episodes from B2B Marketing Now

Oktopost

Listen Now: In this episode, popular YouTuber and Founder of Modern Sales Training , Derek Shebby , joins the conversation to talk about why everyone, regardless of what role you are in, can benefit from sales skills. Back in 2012, Dan was a senior sales leader at LinkedIn responsible for training LinkedIn’s very own global sales team.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. Substance is king. SEO Is dead. Get more visual. Create your Google+ Company Page.

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