KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Martech

JANUARY 20, 2022

It is time to start exploring the use of these tools.” Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs. Indeed, as the landscape from AIContentGen shows, Persado began using mathematical models to generate email subject lines in 2012.

Lock-In 130

Lock-In Content Copywriting Vendors 130

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

MARCH 5, 2024

A tool like SocialPilot becomes a necessity rather than a mere option if you are someone managing multiple Facebook accounts. In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. Yes, you heard that right! But here’s a piece of bad news.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

SnapApp

MAY 5, 2012

But now, LinkedIn has jumped into the game, acquiring SlideShare for a cool $119 Million. ?Obviously Obviously LinkedIn is trying to add value to their product and service, but what exactly is the value? ?Here First we need to realize that LinkedIn is a business tool. ?Professionals Here we'll look at the possibilities.

Linkedin 48

Linkedin Business Acquisitions Facebook 48

ViewPoint

DECEMBER 10, 2013

Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Sales Tools to Leverage LinkedIn. Click to start video at this point — There are so many sales tools available today. Sales is Getting Scientific.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. LinkedIn: 39% increase. I was surprised at the jump in Twitter AND LinkedIn usage.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

B2B Digital Marketer

JULY 7, 2022

Mergers and acquisitions (M&A) is a tool that drives growth in a company. In 2012, he noticed teams lacked efficient technology to manage deals and created DealRoom, an M&A lifecycle management platform. Kison’s LinkedIn: [link]. Different ways to drive growth and bring value to your business. It doesn’t exist.

Acquisitions 52

Acquisitions Business Training B2B Marketing 52

Marketing Craftmanship

SEPTEMBER 2, 2014

Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. And this chart explains why: The online world makes it easy to obtain information, but extremely difficult to gain attention over all the noise.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

KoMarketing Associates

JANUARY 23, 2014

25 Outstanding Content Marketing Tools For Your Brand. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 25 Outstanding Content Marketing Tools For Your Brand. 10 of the Best B2B Internet Marketing Infographics of 2012. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Vidyard

JUNE 30, 2021

About Media One Media One Creative was founded in 2012 as a digital video agency and creative production house by our two founders: Derek G. Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way through its free and pro tools. Rider & Corey Peck.

Video Marketing 65

Video Marketing Paid Search Agency Business Advertising Agencies 65

Marketing Insider Group

OCTOBER 9, 2012

e6e6e6 ;'> October 1, 2012 9:23 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 3:29 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 4, 2012 9:45 am via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 9:14 am via HootSuite Reply Retweet Favorite. TopRankMarketing.com.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

NuSpark Consulting

MARCH 17, 2012

My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net , and present the trends in an orderly fashion. Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Zoominfo

FEBRUARY 25, 2018

Instagram, Pinterest, and Facebook are visual platforms whereas Twitter and LinkedIn are typically used to distribute news. The rise in social media has led to an increase in social media management tools. On the morning of July 20 th , 2012, the magazine tweeted, “Good morning, shooters. Leaving your social media on autopilot.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Adobe Experience Cloud Blog

AUGUST 16, 2012

Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. Some key findings: Overall use of social media in buying is still somewhat low.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Customer Experience Matrix

JANUARY 22, 2014

Leadsberry is among the oldest of these systems, launched in July 2012. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. The system was released in mid-2012 and starts at $1,050 per month including a Dynamics license.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. Lots of great integrations with other enterprise tools you use as well.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Social platforms such as LinkedIn, TikTok, etc. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. At the Agency, LinkedIn has become our second home.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Hubspot

JUNE 30, 2012

Yesterday, two of the world's largest social networks, LinkedIn and Twitter, announced an end to their partnership that allowed users to sync updates from the two sites. According to Twitter , the site is increasingly focused on "proving the core Twitter consumption experience through a consistent set of products and tools."

Twitter 28

Twitter Linkedin Webinar Metrics Hubspot 28

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. B2B social media isn’t just about putting your brand out there, it can be a powerful research tool as well. Using social media monitoring tools like Salesforce can reveal useful information to help optimise your posts. Show off your employees. Research your Competition.

Social Media 74

Social Media Practices Media Allocation 74

Brandpoint

APRIL 24, 2019

Padilla, and the Young Professional — now called The Rising Star Award — began in 2012. While the tools and platforms we use will continue to change, public relations is still fundamentally built on strong and sustainable relationships. Follow MN PRSA: Facebook | LinkedIn | Twitter. Yes, I’m that old!)

PR 120

PR Public Relations Broadcasting Communities 120

Scoop.it

OCTOBER 5, 2021

But with the proper extension tool, you can turn your Gmail into a robust multi-functional tool. Trello is a master productivity tool helping busy professionals keep up with their schedules. If you’re not working on a project, you’re either applying for new jobs or networking with other professionals on LinkedIn.

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

Contently

NOVEMBER 7, 2016

Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile.

Facebook 128

Facebook Rules Advertisements Advertising 128

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. More importantly, it contains process checklists, tools, and real-world examples of what to do. How are people talking about you?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

FEBRUARY 10, 2021

Leverage some of the more robust SEO tools like SEMRush or Moz to track and optimize how your pages appear in featured snippets. The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data. Please share your thoughts with us on LinkedIn , Twitter , or contact us directly to learn more!

SERP 295

SERP Features Google Top of Funnel 295

Hubspot

FEBRUARY 23, 2017

Friendster’s launch paved the way for sites like LinkedIn (2002), Myspace (2003), and Facebook (2004) to launch networks with similar features, such as Myspace’s Top Eight friends, Facebook friend groups, and LinkedIn connections. Eons.com was launched in 2006 and shut down in 2012. 5) Open Diary.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. In the B2B marketing space, LinkedIn is the most effective social media platform. Facebook pulls up second place at 5.99, with LinkedIn following behind at 1.09. Twitter comes in at 0.86.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

FEBRUARY 23, 2014

At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. That’s where LinkedIn comes into play. That why this week in HubSpot content was all about: LinkedIn. 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images.

Banners 28

Banners Hubspot Profiling Linkedin 28

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. You can subscribe on LinkedIn. I’m your host, Matt Heinz.

Ideal Customer Profiles 88

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 88

KoMarketing Associates

JANUARY 16, 2013

In fact, for our clients that produced four or more new content assets on their website per month in 2012, organic search traffic rose an average of 58 percent year over year. Or, for new ideas about how to present content visually, keep current with Pinterest , the “ultimate visual content curation tool.”.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice. You can contact me via Twitter or LinkedIn. If you have an idea, let me know!

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ViewPoint

SEPTEMBER 6, 2012

2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. And I’m not saying that these tools replace good selling, but they certainly augment it. She says the use of sales intelligence tools is good examples of technology that is critical to sales success today.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Matt Cutts recently offered a Webmaster Tools video with insights and advice about what site owners should be aware of if they consider guest blogging. Here’s a screenshot of what the data looks like, on a per-web-page basis. SocialMention.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Matt Cutts recently offered a Webmaster Tools video with insights and advice about what site owners should be aware of if they consider guest blogging. Here’s a screenshot of what the data looks like, on a per-web-page basis. SocialMention.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. LinkedIn was considered the “most important channel” for B2B marketers.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Televerde

SEPTEMBER 6, 2018

I use LinkedIn for a lot of things, but one of my favorite ways to use the platform is to see what other marketing leaders are reading, commenting on, or working on. You wrote a book about social selling in 2012 when the strategy was in its infancy. What are your thoughts on ABM and how organizations can use it? Airplanes.

Account Based Marketing 63

Account Based Marketing ABM Sales Qualified Leads Enterprise Management 63