Digital B2B Marketing

DECEMBER 13, 2011

What are the trends they are looking towards in 2012? You can also join the #B2Bchat group on LinkedIn as well! What are B2B marketers biggest measurement challenges? How do they effectively communicate results within the organization? Highlights from the discussion along with additional commentary on each question is below.

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

Digital B2B Marketing

FEBRUARY 13, 2012

If so, I would love to connect with you on LinkedIn. My recent posts about modern media buying: 12 Predictions for 2012 : #8 is the rise of real time bidding and exchanges in B2B. Share your perspective on modern media buying in the comments below or with me on Twitter ( @wittlake ).

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JANUARY 16, 2012

b2bchat — Billy Mitchell (@billymitchell1) January 13, 2012 Highlights from the Twitter chat along with my comments on elements of the discussion are below, or you can view the summary here on Storify. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.

Social Media 100

Social Media Media B2B Social Networks 100