B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Google+ gained critical mass in 2012, and now has over 540 million users (as Kim Garst wrote in the Huffington Post , “Google+ FINALLY Hits the Tipping Point.”) Substance is king. SEO Is dead. Create your Google+ Company Page.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 22, 2009

LinkedIn Resources. A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. April 30 - May 1, 2012. Please contact us to recommend other terms and phrases that should be included. Trade Show Resources.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

APRIL 9, 2013

For B2B marketers, this is often LinkedIn. With LinkedIn you can build your personal profile and begin connecting with colleagues. You can also create a company page on LinkedIn, which few B2B marketers have done. You don’t have to do it all. And, even with the one platform, there are various levels of activity.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100