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The Economics of Link Building

Moz

This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. Remember the link building rates that I’ve just named?

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + Link Farms. + Reciprocal link exchanges. + Paid links. + Hidden links. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last.

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Answers to Your Top 7 Questions About the State of SEO in 2012

Hubspot

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And more targeted traffic means higher conversions! Google is using it to help surface content from great authors in the SERPs. Less competition.

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How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search

Hubspot

Within seven years, though, his company grew to be worth $500 million and his website, Nerdwallet.com, attracts millions of visitors per month who look for credit card information and personal finance-related content. Attracting organic search traffic relies first and foremost on creating high-quality content that fits search queries.

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Anchor Text SEO: “How to” Guide for Anchor Text Use in Link Building

seo.co

When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. For starters, anchor text is basically the visible and clickable portion of text that people see when reading a blog post or website copy. Anchor text is ultimately one of the top factors in the link building process.

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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

Hubspot

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. Perhaps you’ve heard about it? Yeah, figured.

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The Ultimate Timeline of Google Search Algorithm Updates [2019]

Hubspot

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Release date : April 24, 2012.

Google 101