Contently

FEBRUARY 8, 2022

The “ Find Your Greatness ” campaign in 2012 is one I remember most because there wasn’t one recognizable person in the series. Allowing customers to speak for your brand leads to more user-generated content and more engaged online followers. Having those videos on YouTube can also help you rank for certain keywords.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ClearVoice

FEBRUARY 1, 2022

It’s also about being aware of the movers and shakers that lead the conversations of change. Shifting a systemically broken system is the war, but there are mini battles that lead to our victory. Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Contently

MAY 4, 2016

In 2012, organic reach began to plateau at 16 percent. And though there’s no hard evidence, traffic to external referral links for clips from YouTube and other video platforms seemed to drop off as soon as Facebook introduced its own native video player. For a short time, publishers had maximum reach.

Opt-out 60

Opt-out Leads Lead Marketing Qualified Leads 60

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Take Advantage of Partnerships.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Biznology

JUNE 22, 2016

The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years. Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Martech

FEBRUARY 15, 2023

In 2012, The Wall Street Journal caught travel website Orbitz charging Apple device users more for hotel rooms than PC users. For instance, Alphabet’s YouTube is strongly interested in increasing the time people watch videos on its platform. The more people watch, the more ads YouTube can serve them.

Ethics 93

Ethics Marketing AI Multivariate analysis Paid Search Agency 93

Oktopost

SEPTEMBER 15, 2020

Listen Now: In this episode, popular YouTuber and Founder of Modern Sales Training , Derek Shebby , joins the conversation to talk about why everyone, regardless of what role you are in, can benefit from sales skills. Back in 2012, Dan was a senior sales leader at LinkedIn responsible for training LinkedIn’s very own global sales team.

B2B Marketing 62

B2B Marketing B2B CMO B2B Sales 62

Biznology

JULY 31, 2013

The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Convince & Convert

NOVEMBER 2, 2015

It’s no secret that to build long-lasting relationships and attract new leads, your content should be informational, provide value, and be entertaining. In March 2012, they released a promotional video entitled “Our Blades are F ing Great!” Image via BigStockPhoto.com. And guess what? And guess what? So how did they do this?

Television marketing 151

Television marketing Youtube Video Marketing Newsletter 151

KoMarketing Associates

MAY 1, 2013

YouTube (69% vs. 61%). Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Close to 40% of marketers list their top priority in 2020 as generating leads. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report. Since 2010, the marketing world has changed.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

ClearVoice

JUNE 28, 2023

Its two largest acquisitions to date, are Instagram ($1 billion) in 2012, and WhatsApp ($19 billion) in 2014. Its most significant purchases have been YouTube ($1.65 Which leads us to the here and now. Those advertisements keep their attention and lead them to buy. Google: Google has acquired more than 200 companies.

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? "A From an investment perspective, blogs may be a better long-term investment for lead generation. "I

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Outgrow

AUGUST 12, 2021

We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. Consider Outgrow’s ROI calculator that tells the potential ROI possible with an increase in leads and conversion rate as a result of using Outgrow’s interactive content builder. Customers love savings!

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. V3B Blog ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

OCTOBER 29, 2019

With a newsletter, you're able to collect leads' emails -- additionally, it shows your leads and customers are interested in your content. Having an online presence is all about showing up in search engines, on social media, and sites like YouTube. Facebook, Instagram, and YouTube are well-known for their advertising options.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

LeadSquared

MAY 3, 2013

Not too long ago, life was easier for Facebook marketers; they could custom land the page visitors to a static page, and drive them to an action (for instance, liking their page, or even filling in a form), in return for something desirable (like Lead Capturing etc.). Generating leads or garnering ‘likes’ was easier back then. .

Lead Capture 52

Lead Capture Facebook Landing Pages Leads 52

Hubspot

AUGUST 14, 2018

Steem is like YouTube on blockchain, but instead of paying content creators in fiat currency, publishers use Steem to pay content creators in STEEM, the platform’s cryptocurrency, which is easily convertible to Bitcoin and Ether. With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. The Biggest LinkedIn Updates of 2012. The Biggest Foursquare Updates of 2012. The Biggest Google+ Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Convince & Convert

JULY 23, 2012

Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. I wrote the majority of this piece from my hotel room in New Orleans while at NABJ 2012.

Social Media 134

Social Media Media Blogger Television marketing 134

SocialPilot

FEBRUARY 9, 2024

Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource. He posts mostly on Youtube paid ads and relevant business strategies. Email Marketing Dela Quist Dela Quist is the founder and CEO of the leading email marketing agency, Alchemy Worx. Her Twitter posts cover every aspect of SMM.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. Image Source. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Marketing Insider Group

SEPTEMBER 11, 2015

Multiple ad solutions, including inMail, banner ads, Showcase pages and new Lead Accelerator for ROI tracking. 500+ Native Ad campaigns delivered since 2012. Promote articles and blog posts, videos and YouTube channels, press, 3rd party reviews. The world’s largest professional network: 300M members in 200+ countries.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Valasys

JULY 31, 2020

Sean Griffey, Co-founder, and CEO of Industry Drive revealed that both the organizations share a common foundation built on exceptional content, whether based on award-winning independent journalism or sector-leading marketing services. NewsCred is a leading enterprise content marketing company in the world. About NewsCred.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Displays your Google search history across devices, including YouTube searches. Sample review: “There is no reason to overlook the obvious.

Planning 145

Planning Research Tools Best Practices 145

NuSpark Consulting

MAY 3, 2012

Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . A multitude of targeting options- YouTube, Google Display Network, keyword targeting, channel targeting, topic targeting, and a variety of unit options. Well, change is normal; just ask Google and Facebook.

Adwords 100

Adwords Features Google Lead Scoring 100

Biznology

JUNE 17, 2013

61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 51% of online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Marketing Insider Group

AUGUST 1, 2013

According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. You can see how many people are viewing your content, for how long, and email gate video assets to capture qualified leads. In terms of the future scope of video, the data doesn’t lie.

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. So what’s a marketer to do? Identify solutions and figure out ways to execute them.

Social Media 120

Social Media Media Work Management Marketing Management 120

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It’s even that random food vlogger on YouTube raving about the best cafe in town.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Convince & Convert

MAY 1, 2015

Their responsibilities span from leading a social media team of over 150 to designing yo-yos. In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since. This month’s Social Pros come from three countries: Canada, the Netherlands, and the U.S.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Hinge Marketing

NOVEMBER 29, 2013

How to Optimize Your YouTube Video for Maximum Traffic. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. In this article, find out how to optimize YouTube for search while incorporating it into your firm’s social media strategy.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48