LeanData

AUGUST 12, 2020

When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. But to do so would require fundamentally challenging the status quo – and exposing the inadequacies of native lead-assignment rules within their CRM systems to meet this challenge. Looking ahead.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Adobe Experience Cloud Blog

MARCH 7, 2017

As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. This isn’t your mother’s Marketo Summit. For the first time ever, Marketo is partnering with Adweek to address MarTech’s collision with advertising technology (AdTech).

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Phil Fernandez of Marketo. Why It’s Time for Women to Lead in America with Vicki Dolian. SLMA Radio - Since 2010. Bill Godfrey of Aprimo. Jim Meyer of eTrique.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Webbiquity

FEBRUARY 26, 2013

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Nurturing a lead into a customer is a gradual process. Systems like Marketo can unify marketing and sales efforts. What is Marketing Automation? Why Should I Use It?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. What an amazing concert and a HUGE a crowd.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Customer Experience Matrix

AUGUST 23, 2012

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. In a marketer’s iceberg, at the absolute very least, you must ensure that you’re optimizing for MQLs (Marketing Qualified Leads). But to be truly successful, you have to go even deeper, and optimize for SQLs (Sales Qualified Leads) and beyond.

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Tactics Lead Ranking ROAS Effectiveness 120

Adobe Experience Cloud Blog

AUGUST 16, 2012

How Leading Brands Like Molson Coors Are Winning By Combining Social And Email to learn more. How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

BenchmarkONE

OCTOBER 22, 2018

Marketo , a company focused on account-based marketing, performed a benchmark study on revenue performance in 2012 that found companies not fully automating their marketing efforts – which comprised 61 percent of respondents – earned an average of 32 percent less revenue. Credit: Marketo. Why is it worth the cost?

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

ViewPoint

MAY 30, 2012

While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. Lead Evaluation Metrics: A Leaning Curve to Relevance in Reporting.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Here’s how I see things. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. took home the National Magazine Award for General Excellence in both 2014 and 2012. is the most recent nod for the company’s technical innovation and financial growth.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Adobe Experience Cloud Blog

MARCH 5, 2012

Brian Carroll, author of Lead Generation for the Complex Sale , writes: It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. So how do you develop an effective lead nurturing process?

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Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

LeanData

JANUARY 11, 2018

Steele brings over 25 years of B2B technology marketing experience to LeanData, having held executive roles at notable companies including VMware, Informatica, Xactly, and most recently Marketo. Vice President Business Development Asher Mathew, who will be responsible for leading all business development, channel, and M&A initiatives.

Marketing Management 45

Marketing Management Touchpoints Marketo Demand Generation Agencies 45

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. Aberdeen Group: Lead Scoring Prioritization. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Generate more high quality sales-ready leads. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012. Revenue Plan Attainment.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

ANNUITAS

MARCH 20, 2014

After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. 3) why @marketo ? marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

LeanData

JANUARY 11, 2018

Steele brings over 25 years of B2B technology marketing experience to LeanData, having held executive roles at notable companies including VMware, Informatica, Xactly, and most recently Marketo. Vice President Business Development Asher Mathew, who will be responsible for leading all business development, channel, and M&A initiatives.

Marketing Management 40

Marketing Management Touchpoints Marketo Demand Generation Agencies 40

Adobe Experience Cloud Blog

DECEMBER 21, 2011

by Kelly Waffle From the first day we start a job in marketing, many of us are taught to focus on leads. We learn to build successful lead generation programs, implement effective lead nurturing campaigns, and cultivate leads from our website and social media content. Marketing carries more influence than they may think.

Sales Qualified Leads 48

Sales Qualified Leads Tips Leads Lead 48

Adobe Experience Cloud Blog

DECEMBER 13, 2011

You may be sitting on uncommitted budget, facing a ‘use it or lose it’ scenario; which if left unspent, can lead to lower budgets in future quarters. This type of situation usually leads to wasteful spending, but using Q4 funds to purchase valuable infrastructure proven to generate a nice return kills two birds with one stone.

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

LeanData

JULY 25, 2017

SUNNYVALE, Calif. , July 25, 2017 /PRNewswire/ — LeanData , the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of growing momentum and prepares for the next stage of its rapid expansion. About LeanData. Learn more at leandatainc.com.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

JULY 25, 2017

SUNNYVALE, Calif. , July 25, 2017 /PRNewswire/ — LeanData , the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of growing momentum and prepares for the next stage of its rapid expansion. About LeanData. Learn more at leandatainc.com.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

MAY 5, 2017

May 5, 2017 – LeanData , the leader in sophisticated lead management, has been named one of the 16 favorite Apps on the Salesforce AppExchange. The AppExchange is the world’s leading business marketplace with more than 3,200 Apps to extend the capability of Salesforce. SUNNYVALE, Calif., About LeanData.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

LeanData

MAY 5, 2017

May 5, 2017 – LeanData , the leader in sophisticated lead management, has been named one of the 16 favorite Apps on the Salesforce AppExchange. The AppExchange is the world’s leading business marketplace with more than 3,200 Apps to extend the capability of Salesforce. SUNNYVALE, Calif., About LeanData.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

Adobe Experience Cloud Blog

AUGUST 13, 2015

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. How long should you wait between sending two emails in a lead nurturing sequence? Which content (blogs, ebooks, etc) should you send to a certain type of lead? Conclusion.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Marketing & Sales Alignment Via Shared Lead Definition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Marketing & Sales Alignment Via Shared Lead Definition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

JANUARY 6, 2014

Marketing Automation 101 by Jon Miller, Marketo. #1 What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Marketing Automation 101 by Jon Miller, Marketo. #1 What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

APRIL 7, 2015

Although most marketing spend is invested in generating brand awareness at the top stages of the funnel, the bulk of the optimization occurs at the bottom-of-the-funnel, in an effort to convert leads into customers after they identify themselves. This is true especially for companies that run a lot of top-of-the-funnel programs.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

DivvyHQ

SEPTEMBER 14, 2016

” DivvyHQ Co-Founder, Brody Dorland , said the Audience Choice award brings DivvyHQ one step closer to its goal of being the leading content marketing solution in the world. “We CMI, a UBM company , is a 2012, 2013, 2014 and 2015 Inc. For more information, contact DivvyHQ at contact@divvyhq.com. 500 company.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

by Phil Fernandez Everyone here at Marketo was pretty pumped when we announced our record-breaking results for 2011. In contrast to the raging success that’s leading to Facebook’s imminent IPO, many companies are still struggling to achieve their goals – RPM is a great way to get there. Plain and simple.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

OCTOBER 9, 2012

A leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power. Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts?

Social Media 48

Social Media Media Conversion Marketo 48

Adobe Experience Cloud Blog

APRIL 2, 2013

The main factors that drive the cost of your subscription are: The number of leads and contacts in your marketing database. Meanwhile, MarketingSherpa’s 2012 Marketing Benchmark indicates that companies spend an average of 7% of their overall budgets on marketing automation. Here are some questions to ask: Do I generate enough leads?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. They’re generating tons of leads. The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120