Paul Gillin

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Alistair Rennie at Lotusphere 2012. We use the power of collaboration to lead transformation to high-quality, cost-effective health care.” GAD is a leading provider of secure processing capabilities to 430 banks in Germany. Leverage skills and distribute workload. Improve forecasting effectiveness. Joerg Dreinhoefer, GAD.

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IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

IBM has been a leading adopter of social business principles, which Beck defined as “the application of social tools and culture to business processes and outcomes. The challenge was to make social business a win for the people doing the selling. It’s basically using social stuff to do work stuff,” he said.

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How Twitter Amplifies a Customer Attack

Paul Gillin

The target publication date is late 2012. People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Within a few seconds of news breaking anywhere, it’s on Twitter.

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