B2B Marketing Traction

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More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. We provide outsource marketing services to drive leads and revenue growth for our clients. Google Penguin 1.0 Google Penguin 2.0

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. According to the Optify survey, Twitter leads have a higher conversion rate than organic search.

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Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. Once you drive quality traffic to the hub, your website, the next steps are engaging and converting leads to customers. Does your website attract quality traffic?

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. If you implement any and all of these, I believe you will get traction (qualified leads) in as little as three months.