The Point
JUNE 26, 2013
Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place. Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. Comments welcome.
The Point
DECEMBER 16, 2011
If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. That was then. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut. List Purchase.
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The Point
FEBRUARY 4, 2013
This bias leads to an inevitable over-inflation of the mean results. (It All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful. More than 10 percent of the reporting companies discontinued their paid search (SEM) campaigns in 2012.
The Point
NOVEMBER 28, 2012
The 2012 Email Design “Look Book” from email marketing solution provider Responsys is a useful resource for email designers, creatives, and marketers alike looking for new ideas and inspiration to keep their campaigns fresh and engaging.
The Point
AUGUST 6, 2012
Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications.
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