Digital B2B Marketing

DECEMBER 22, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Marketers goals will shift from capturing leads to nurturing contacts in order to create demand. Content Marketing 1.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Marketers goals will shift from capturing leads to nurturing contacts in order to create demand. Content Marketing 1.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

FEBRUARY 14, 2012

Can corporate websites support demand generation and lead capture? These are some of the questions we tackled on B2Bchat on February 8, 2012, and I had the privledge of moderating the discussion on Twitter. Demand generation is too focused on lead capture and not focused enough on meeting the needs of their audience.

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

Digital B2B Marketing

MARCH 7, 2012

The Solution: A New Definition of Inbound Marketing Michael Brenner ( @brennermichael ) took it a step farther when he labeled a marketer’s percentage of leads from inbound marketing as “ a proxy for customer satisfaction with marketing. I believe marketers that focus on the definition above will be spared those failures.

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Here are my predictions: Google will follow Firefox’s lead and not allow pages to set third party cookies. In 2012, search represented 46.3% Companies like RocketFuel will need to work through Google (or a new alternative, see below) to continue operating. Additional Background: Yes, Google and Big Data are a Big Deal.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

JANUARY 22, 2014

In B2B marketing, media buyers just want to put a lead generation form in front of content. Twitter has recently opened up their platform to exchange buyers, similar to Facebook’s FBX introduction in 2012. But advertising as a way to distribute content, not advertising messages, in order to increase purchase consideration?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100