Everything Technology Marketing

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

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New Report: B2B Content Marketing Trends

Everything Technology Marketing

The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare. Content is at the heart of B2B marketers top 3 goals—lead generation, market education and brand awareness 3. The fastest growing content format is Infographics, whose use increased 1.5x from last year 4.