What is Dark Social and How Is It Affecting Your Brand?
Convince & Convert
AUGUST 8, 2019
If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. And he was right, of course.
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