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Social Enterprise is now a reality – Welcome to Dreamforce 2012

Adobe Experience Cloud Blog

Really big news to the Marketing and Sales set includes Jigsaw becoming data.com ! Now, this isn’t just a renamed Jigsaw. Social Enterprise is now a reality – Welcome to Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Seriously, Chatter helping movies.

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Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Additional recommendations are in DemandGen’s 2012 Data Acquisition Report (light registration required) via a link at the bottom of the linked post. Will you know what records to remove? credit to Oceanos who I discovered the report through] Are you opposed to list purchases?

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. First California Bank had been acquired by Pacific Western Bank in 2012, even though the deal didn’t close until 2013. NelNet showed Steve G. Key contact name was also wrong.

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Email Lists: Should You Rent or Buy?

The Point

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. That was then. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut.

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Register Now: Must-Attend Marketing Sessions at Dreamforce

Adobe Experience Cloud Blog

Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now. Jigsaw is just as much a marketer’s tool as it is a sales tool, but marketers often don’t know how to leverage it to make their jobs easier. Mobile Marketing: Stay Engaged Wherever You Are. – 6:00 p.m.

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LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More

Adobe Experience Cloud Blog

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. You’ve seen Salesforce taking steps like this with strategic purchases such as DimDim and Jigsaw – even Marketo’s foray into social with Crowd Factory demonstrates movement along those lines.

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What I learned at Dreamforce 2011

ViewPoint

Data Dump Data.com is a single source for complete and actionable business data from Dun & Bradstreet (D&B) and Jigsaw. Looking forward to Dreamforce 2012! Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts.

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