Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Understand that using the same boring product information everywhere won’t cut it!

Social Media 48

Social Media Social Marketing Planning Media 48

Customer Experience Matrix

JULY 30, 2013

Sadly, the wave of acquisitions that swept the industry in the past year has made this harder: many major vendors are now part of a public company, which severely restricts the information they can share. Neolane is an exception but only because they provided the VEST information just before Adobe acquired them in June.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

FEBRUARY 6, 2013

The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends. But by far the most quoted piece of content is our estimate of industry size, which we put at $525 million for 2012. Of the other major vendors, Marketo and HubSpot have both been quiet recently.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Adobe Experience Cloud Blog

MARCH 7, 2017

As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. This isn’t your mother’s Marketo Summit. A dashboard is not to inform or educate, but instead to drive action. Yeah, it isn’t anything new… or is it?

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

NuSpark Consulting

MARCH 17, 2012

Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story” covering buyer research, website content, downloadable content, and influential media choices. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. We would love to hear from you!

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. For more information on the new VEST report, visit www.raabguide.com/vest.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Adobe Experience Cloud Blog

AUGUST 16, 2012

Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. Some key findings: Overall use of social media in buying is still somewhat low.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Convince & Convert

MAY 27, 2014

In 2012, I wrote about a supply-chain management software company called Kinaxis. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” In the age of increasing amounts and complexity of information, your audience is hungry for connection.

Work Management 167

Work Management Marketing Management Conversion Generation 167

KoMarketing Associates

JULY 2, 2019

It states that only a small amount (the ‘tip’) of information is available or visible when the ‘real’ information or bulk of data is unseen, deep down in the water. For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Capture: make sure you have a lead management system in place to ensure that you are capturing necessary lead information. Assess (qualify): question, filter, and prioritize.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. took home the National Magazine Award for General Excellence in both 2014 and 2012. For more information, visit www.inc.com. . For more information on Inc.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Adobe Experience Cloud Blog

OCTOBER 11, 2017

That’s what Asos did for their Winter 2012 campaign which won them a —one of the highest honors that can be bestowed upon advertisers and marketers—and additionally, a cool £5m in sales. We can’t all be Asos, but we definitely know where to look for information that can help us formulate campaigns that do wonders for our business.

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

ViewPoint

MAY 30, 2012

While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. 2012 Actions: Understand Buyers, Tighten Targeting & Measure Correctly.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

APRIL 3, 2018

Google offers an information box that instantly responds to your search query. Since 2012, Google has gathered knowledge from a variety of sources to present you with an information box related to your search. Google now aims to instantly respond to your inquiry with their Knowledge Graph. Example of Google Knowledge Graph.

Google 134

Google Wikipedia Keywords CTR 134

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies.

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

LeanData

JANUARY 11, 2018

Steele brings over 25 years of B2B technology marketing experience to LeanData, having held executive roles at notable companies including VMware, Informatica, Xactly, and most recently Marketo. Founded in 2012 by Evan Liang and Kelvin Cheung, LeanData is backed by Shasta Ventures, Sapphire Ventures, and Correlation Ventures.

Marketing Management 45

Marketing Management Touchpoints Marketo Demand Generation Agencies 45

KoMarketing Associates

APRIL 11, 2013

Per blog post highlighting the report, the information “ underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to improve ROI (of their marketing efforts). MarketingSherpa’s 2012 B2B Marketing Benchmark Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. The Marketo Benchmark on Revenue Performance identified four levels of maturity, with the majority of responders in the two lowest levels. Revenue Plan Attainment.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

LeanData

JANUARY 11, 2018

Steele brings over 25 years of B2B technology marketing experience to LeanData, having held executive roles at notable companies including VMware, Informatica, Xactly, and most recently Marketo. Founded in 2012 by Evan Liang and Kelvin Cheung, LeanData is backed by Shasta Ventures, Sapphire Ventures, and Correlation Ventures.

Marketing Management 40

Marketing Management Touchpoints Marketo Demand Generation Agencies 40

Adobe Experience Cloud Blog

MARCH 7, 2014

As Chief Information Officer at Marketo , I’ve watched youth unemployment rates soar with growing concern. That’s why, when I first heard about Year Up , I knew that Marketo had to get involved. Year Up and Marketo. On a professional level, Year Up helps solve a huge staffing problem for technology leaders like Marketo.

Process 48

Process Marketo Work Management Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 7, 2012

Last year, we published an infographic showing a brief history of Dreamforce and because it was so well received, we decided to update it for 2012. by Jason Miller Dreamforce is less than two weeks away and thousands of B2B marketers are preparing to converge in San Francisco for the cloud computing industry event of the year.

Marketo 48

Marketo B2B Marketing Twitter B2B 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. If you don’t know how they’re reacting, how can you make informed decisions? Robust marketing automation systems can truly double as a donor platform, storing that kind of relational information over many years.

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

LeanData

JULY 25, 2017

By linking previously disconnected islands of information such as leads, contacts and campaigns to opportunities, businesses can also understand all the sales and marketing touches that influence a deal. It was co-founded in 2012 by Liang and Kelvin Cheung , the Chief Technical Officer. About LeanData.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

JULY 25, 2017

By linking previously disconnected islands of information such as leads, contacts and campaigns to opportunities, businesses can also understand all the sales and marketing touches that influence a deal. It was co-founded in 2012 by Liang and Kelvin Cheung , the Chief Technical Officer. About LeanData.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

MAY 5, 2017

Critical pieces of information weren’t really referenceable without LeanData.”. It was co-founded in 2012 by Liang and Kelvin Cheung, the chief technical officer. More than 250 fast-growing businesses including Palo Alto Networks , Marketo and Cloudera use LeanData to maximize marketing ROI and close more deals. About LeanData.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

LeanData

MAY 5, 2017

Critical pieces of information weren’t really referenceable without LeanData.”. It was co-founded in 2012 by Liang and Kelvin Cheung, the chief technical officer. More than 250 fast-growing businesses including Palo Alto Networks , Marketo and Cloudera use LeanData to maximize marketing ROI and close more deals. About LeanData.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

DivvyHQ

SEPTEMBER 14, 2016

DivvyHQ has clients in more than 20 countries and works with big brands such as Marketo, Ben & Jerry’s, General Mills, National Geographic Channel, AARP, Samsung, and Roche. For more information, contact DivvyHQ at contact@divvyhq.com. CMI, a UBM company , is a 2012, 2013, 2014 and 2015 Inc. 500 company.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Adobe Experience Cloud Blog

APRIL 2, 2013

This includes those for whom you have contact information, such as email address, postal address, or phone number. Meanwhile, MarketingSherpa’s 2012 Marketing Benchmark indicates that companies spend an average of 7% of their overall budgets on marketing automation. The functionality in each edition. of their programs budget, and 1.6%

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. To find out more information download our new ebook Email Deliverability.

Deliverability 48

Deliverability Practices Best Practices Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

The internet is a resource for information – for anything, and everything. A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. Information on subject lines, click-through-rates, open rates are easily accessible.

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 27, 2012

To get your executive team on board consider presenting to them and including some of the following information: Illustrate competitors who are using employee social media contributions successfully. Check out our new updated for 2012 Social Media Template to get more tips on how to create your complete social plan. Let’s Get Social!

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 22, 2012

Check out an example from Appirio for their upcoming Dreamforce 2012 t-shirt Contest. This is a great way to not only create dialogues and engagement, but it also gives you some valuable information about the likes and dislikes of your target audience. The decals are Marketo branded AND are stylish.

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Adobe Experience Cloud Blog

AUGUST 7, 2013

The Web provides them with instant information gratification. Take a look at our SlideShare for a glimpse of what’s inside: The Definitive Guide to Engaging Email Marketing from Marketo. The Definitive Guide to Engaging Email Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Email Marketing 48

Email Marketing Blast Campaigns Marketing Management Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

Marketo: What is your number one tip for businesses who are struggling to find content ideas? Marketo: That rolls right into my next question. Marketo: Can you tell me about a day in the life of Ann Handley in the social world? Marketo: Really? Marketo: Really? Marketo: You almost had me there.

Marketing Automation Services 48

Marketing Automation Services Marketo Content Paid Search Agency 48