Biznology

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Why you should consider centralizing your search keyword lists

Biznology

When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. In 2012, IBM made a concerted effort to use a unified keyword database. Brand marketers built a messaging guide that all participants used.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

It’s useful information if you’re marketing to Millennials. This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. 3) What do they read and how do they gather information? It’s worth downloading their recent 2012 Digital Marketer: Benchmark and Trend Report.