Paul Gillin

MARCH 13, 2012

Latin America, Central & Eastern Europe, Middle East, Africa (CEMA) and Asia Pacific economies are will spend nearly as much on IT as the US in 2012, said Sandra Ng , Group Vice President of the Information & Communications Technology Market Group at IDC in an address to the research company’s Directions 2012 conference this morning.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

JUNE 22, 2012

Two thirds of marketers don’t integrate e-mail data with other customer information or they integrate data manually, which doesn’t scale. The State of Marketing: 2012 IBM Global Survey. And who better to help them get there than the technology pros? Other interesting data: E-mail is kind of a mess.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

JANUARY 24, 2013

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Contact information: Paul Gillin. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 16, 2012

Alistair Rennie at Lotusphere 2012. The IBM Customer Experience Suite is aimed at making it as easy as possible to reach mobile customers, deliver engaging experiences and apply analytics for informed decision-making. They think nothing about connecting with people and sharing actionable information. Joerg Dreinhoefer, GAD.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

DECEMBER 1, 2010

This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). This year’s Web 2.0 This year’s Web 2.0

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

APRIL 24, 2012

Amadori is an Italian food processor specializing in poultry that created a network of micro sites that combine company and public information to answer common questions. Beck pointed to examples of customers that are adopting social business tactics in their own markets.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

AUGUST 9, 2012

The target publication date is late 2012. To the uninitiated, it’s a cacophony of voices sharing mostly useless information. Instead of relying on just one channel for information, you tap into the collective reports of many. However, even that small number can unleash a breathtaking amount of information.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50