Industrial Marketing Today

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Create a Content Series for Industrial Marketing

Industrial Marketing Today

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. Happy New Year! The question – what do we write about? The answer – create a content series. Add links within your posts to these longer content.

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Is Mobile Marketing Right for Industrial Companies?

Industrial Marketing Today

A total of 70% of the American workforce will be mobile by 2012. You’ll find a wealth of information right at your finger tips. Here’s the link to the article “Information Wants to Be Everywhere.”. In the United States, numbers are still higher. You can easily get good data from your Google Analytics.

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2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I am working right now on creating a new blog site for a manufacturing client that is scheduled to launch in mid Q1 2012. And they want it done as soon as possible in 2012. CMI’s report also found that 60% of respondents intent to increase their spending on content marketing in 2012.