B2B Marketing Traction

DECEMBER 7, 2012

When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. In researching this blog post, I came across some interesting information.

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B2B Marketing Traction

JUNE 12, 2012

” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. Many buyers go online to source information for their buy decision. For more information on how to generate quality traffic, engage and convert customers, contact New Incite today.

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B2B Marketing Traction

JANUARY 15, 2013

, “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” So how do you make sure your information is presented well on mobile devices? This information can help you decide when to address the issue.

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B2B Marketing Traction

MARCH 21, 2013

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It No matter where your business is located in the world? Businesses are still trying to figure out what happened today.

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B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Now more than ever, online content is the key to attracting and engaging qualified prospects online. Research your customers.

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B2B Marketing Traction

APRIL 28, 2014

Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. Too many companies keep all marketing information limited to product and service details. SlideShare. Make your company come alive.

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B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites.

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