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B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending.

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Links are Soooo 2011.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

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Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012

Customer Experience Matrix

The new report contains a rich trove of industry information. The one item that people usually find most interesting is the size of the industry. With 2012 half finished, I can now make a reasonably solid estimate for this year. The first is to look at installations by industry sector.

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6 Great Conferences to Attend Before the End of 2012

Convince & Convert

There’s no doubt that all the information you need to learn about the Wild West world of social media is available online. How do you bring all of those tangents of information in to one great feeling of understanding? May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. The 2012 event is in the U.S.

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4 Nearly Guaranteed 2012 Social Media Predictions

Convince & Convert

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. My 2012 Social Media Predictions. 2012 bets: 1. We’ve been nibbling around it for a while, but 2012 will be the year of the multi-media social network.