Convince & Convert

MAY 15, 2012

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. June 28-July 1, 2012, San Francisco, CA. The 2012 event is in the U.S. Ohio Growth Summit.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Marketing Insider Group

APRIL 29, 2020

Companies in all industries were struggling with the incredible rate of change brought on by the digital revolution even before the more recent crisis. In 2012, a global giant that at its height owned 90 percent of film sales and 85 percent of camera sales in the US filed for Chapter 11 protection from bankruptcy. What Kodak Did Wrong.

Work Management 266

Work Management Marketing Management Budget Programs Custom Publishing 266

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Endorsements from industry influencers like well-known founders and executives can exponentially increase brand reach. Their case studies are searchable by industry and business size.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Industrial Marketing Today

JANUARY 2, 2013

Here are the five most popular industrial marketing [.]. Visit my website for more content on industrial marketing.]. For my first post in 2013, I thought I would take a quick look back at the past year. This is only a content summary. Please click on the headline to read the full article.

Marketing 60

Marketing Marketing Websites Content Content Marketing 60

Convince & Convert

JUNE 4, 2014

The best news of all for the industry: The survey found that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising. Considering that it only launched in September of 2012, it’s remarkable that 67 percent of buyers are now using Facebook’s FBX exchange for retargeting.

Ad Exchange 146

Ad Exchange Paid Social Agency Advertising Agencies Paid Search Agency 146

Marketing Insider Group

DECEMBER 18, 2023

industry, job title, seniority, edu, geo, groups, etc.) With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Sponsored Updates? Multiple targeting options (e.g. Why BuzzSumo?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. In other words, the industry is becoming less concentrated, at least for the moment. But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 30, 2013

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. I personally suggest that anyone interested in the industry buy a copy for themselves and another for someone they love.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Martech

JULY 2, 2023

Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Seven years later, the search engine welcomed Universal Analytics into the world — a service that would go on to revolutionise the digital marketing industry.

Analytics 79

Analytics Marketing Analytics Tools Google Twitter 79

Top Rank Marketing

DECEMBER 6, 2023

Henry Brand Content & Global Influencer Program Strategist, Hewlett Packard Enterprise @lucindarhenry1 Patrick Jones Social Business Team, Influencer Relations, Dell Technologies @WhoPJones Srijana Angdembey Director, Digital Marketing, Ellucian @srijanaa Nic Michael Manager, Influencer Partnerships and Social Media, Alteryx Gale Daikoku Director, (..)

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Industrial Marketing Today

AUGUST 10, 2012

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Marketing Insider Group

APRIL 3, 2017

If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up.

Tips 179

Tips Social Media Twitter Facebook 179

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. Unsurprisingly, the system ID’d mostly non-white men. Momos’ Momos 2.0

Marketing AI 79

Marketing AI Paid Search Agency Lead Ranking Psychographics 79

B2B Memes

MAY 15, 2012

I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career. If you happen to be attending the event, I hope you’ll drop in to my presentation.

Media 100

Media Social Media Personalization Content 100

Content Standard

MARCH 12, 2024

IBM, a pioneer in technology and computing solutions, channels its industry knowledge into targeted publications like Security Intelligence, surpassing competitors covering the field more broadly. Provide fresh insights, challenge norms, and offer a strong point of view on where the industry is headed to differentiate your brand.

Media 99

Media Brand Identity Branding Storytelling 99

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Cory Sekine-Pettite: From a writer’s perspective, there might be fewer opportunities.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! As early as 2012, our own esteemed thought leader, Lee Odden, began blogging and speaking on the topic of influencers for B2B brands. We take pride in our pioneering role in bringing influencer marketing to B2B tech companies.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

Martech

JANUARY 20, 2022

AIContentGen Senior Analyst John Cass told us, “The industry has grown rapidly, with over 53 companies, as our market map shows, and while the number of companies doesn’t indicate clients it does highlight the market development. It is time to start exploring the use of these tools.”

Lock-In 127

Lock-In Content Copywriting Vendors 127

Tomorrow People

OCTOBER 7, 2011

Industry research shows that it is as much as 60% more cost effective to use online marketing than to rely solely on traditional outbound marketing activities. Effective web design is just one part of harnessing the internet for effective revenue performance management. Consider how you can use and apply all the different aspects.

Work Management 120

Work Management Marketing Management Paid Search Agency Inbound Marketing 120

Industrial Marketing Today

DECEMBER 26, 2012

As 2012 ends and we look forward to 2013, it is a good time to review your current industrial website. Visit my website for more content on industrial marketing.]. In keeping with the tradition of celebrating the start of [.]. This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 60

Marketing Websites Content Inbound Marketing Design 60

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

chiefmartech

MARCH 30, 2021

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. But by the evidence that, indeed, something very different was happening in the marketing technology industry than the patterns of classical business software markets in the past.

Product 144

Product Software Startups Acquisitions 144

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Gary Sweeney is the managing director of web design and digital marketing company Blue Whale Media.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

DECEMBER 12, 2018

We all know social media stars with hundreds of thousands of subscribers who play essential roles in their respective industries. In 2012 he founded a creative design agency. Now it serves clients all over the world across multiple industries with a specific focus on FMCG and Fin-Tech. Influencer Marketing Going Micro.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Industrial Marketing Today

SEPTEMBER 17, 2012

For the past six years, more than two thirds of manufacturers and industrial companies have said that lead generation or customer acquisition is their top marketing priority according to the latest industrial marketing survey released by GlobalSpec. Why do you need to implement a particular industrial marketing tactic?

Cost 60

Cost Planning Marketing Budget Creation Marketing Budget 60

Webbiquity

MAY 16, 2019

Effective formats include: Beginner’s guides: there are many topics in any industry that beginners struggle to grasp. In 2012 he founded a creative design agency. Now it serves clients all over the world across multiple industries with a specific focus on FMCG and Fin-Tech. Share them in comments!

Practices 206

Practices Effectiveness Case Studies Case Study 206

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In recent years, there’s also been more competition from players outside the traditional industry model, plus a surge in fintech companies across the globe.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Industrial Marketing Today

MAY 15, 2012

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ? IMO, they both belong in an industrial marketer’s toolbox.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Biznology

DECEMBER 9, 2011

Things are supposed to slow down, even just a bit, for everyone to catch their breath and get ready for the next sprint that will begin on the first workday of 2012. Not the Internet and social media marketing industry, though. In other words, it was an incredible cacophony of nothing but industry noise and hot air.

Internet Marketing 80

Internet Marketing Facebook Mobile Marketing Paid Search Agency 80