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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Grow your social proof with case studies. Image Source.

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What is Negative SEO?

SmartBug Media

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Instead, they’d prefer shortcuts -- Negative SEO tactics -- aimed at knocking down the honest competition and taking those coveted top spots through deceit. What is Negative SEO?

SEO 66
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How to Use Internal Linking to Improve Your Website's SEO

Hubspot

Great content and attracting inbound links are major elements of your SEO strategy. With the focus that most linkbuilders and SEO specialists have on inbound links and developing links from other sites, it is easy to overlook how internal linking is important. Why Internal Linking Is Important.

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Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

In 2012, we feared the world would end and we would all just poof. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. Why Blogs are Still Impactful.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 97
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What the Avengers Can Teach Us About Divisible Content

Contently

These films existed separately until the heroes joined forces on screen in 2012’s The Avengers. HubSpot, for instance, published a story in 2012 about misleading SEO myths. Last summer, HubSpot covered the importance of mobile optimization in relation to Google’s new algorithms.

Content 84
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Why Content Marketers Need Better Statistics

Convince & Convert

The following tips explain more about how businesses can use statistics and the absence of online citation to improve SEO and increase sales: 1. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. More Backlinks for SEO.