Hubspot

JANUARY 23, 2020

So how do you get your product in the hands of a celebrity when you're not a huge brand? If you're unsure who your buyer persona is, take a look at HubSpot's Create a Buyer Persona tutorial. Whether it's a top tier athlete or a YouTube superstar, it's all about finding the right candidate to fit your brand's mission.

Brand Identity 90

Brand Identity Branding Buyer Personas Advertising Agencies 90

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. Ultimately, TV still works for advertising. Image Source.

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Advertising Agencies Advertisements Advertising Media 78

Atomic Reach

JANUARY 3, 2019

Currently, she works as the Chief Content Officer for MarketingProfs. Over the past two decades, Brenner honed his approach while working with Nielsen, FullTilt, ICR, SAP, and NewsCred. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

SEPTEMBER 26, 2013

I could watch product videos all day long. If possible, I''d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I thought I''d save you the effort and curate some of the best videos I''ve found for marketing a product or new release.

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Hubspot

NOVEMBER 5, 2014

But does that approach actually work? New research from HubSpot suggests otherwise. YouTube clinches third with 44% of consumers expecting you to have a presence on the platform. That’s where clear buyer personas can help determine if your ideal customer is a Pinterest addict or a die-hard YouTube watcher. HubSpot.'

Social Media 28

Social Media Media Buyer Personas Youtube 28

Hubspot

SEPTEMBER 28, 2012

Whatever works. million views on YouTube. Needless to say, piggybacking on the success of the Old Spice video's tone and theme worked pretty well here. Just as the movie came out and was gaining popularity and media attention, they launched this video that just happened to align perfectly with their product. You remember.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Hubspot

DECEMBER 12, 2012

Rue La La is an online store with discounted prices on luxury products. and it's kind of meta, since the video is kind of about working coordination. I mean, you better be able to work together if you're moving a Santa puppet that big. Rue La La Goes SoGaMo (Social, Gamified, Mobile!). And glitter. FedEx Plays With Stereotypes.

Campaigns 28

Campaigns Cross-Selling Mobile Advertising Mobile Marketing 28

Webbiquity

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month.

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Paid Content Social Media Stats Social Marketing 100

Hubspot

FEBRUARY 19, 2018

Which is why we’ve gone ahead and done the hard work for you. 52 Small Changes: One Year to a Happier, Healthier You by Brett Blumenthal (2012). The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (2012). You can cherry pick the lessons that fit your life. The Best Self-Help Books. Crushing It!:

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Hubspot

APRIL 1, 2018

Establish how your brand/product will be positioned. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? What solution does your product or service provide? No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

NOVEMBER 13, 2017

Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? What solution does your product or service provide? No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. Be determined and differentiate your product in the same way.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

JANUARY 14, 2013

A flair for your product or service is a plus, but it shouldn't necessarily be a deal breaker. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

FEBRUARY 3, 2012

In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. Barnes and Noble, citing the lack of ability to sell ebooks from Amazon's published works, has decided to return the favor by not selling the print versions of those Amazon-published books in its stores.

Cable 28

Cable Media Planning Amazon 28

Hubspot

JANUARY 21, 2011

What I did find surprising was that social network ad spending is currently only 3% of total ad spending and that this number is only expected to grow to 6% in 2012. Further research showed that even though Facebook and Youtube were popular sites only a third of the online population used both. Connect with HubSpot :

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

AUGUST 2, 2012

We're knee deep in 2012 Summer Olympics coverage, and billions of eyes from around the world are watching athletes attempt to break records and bring home the gold. million views on YouTube and 727,068 likes on Facebook. This campaign already has 289,146 likes on Facebook and 101,116 views on YouTube. The way it works?

Campaigns 28

Campaigns Paid Search Agency Mobile Advertising Work Management 28

EveryoneSocial

SEPTEMBER 25, 2023

Back in the early 2000s (around the time Hubspot and other marketing automation tools emerged), the internet was still pretty new. We already know that doesn’t work. The leading companies we work with at EveryoneSocial assess the success of their social efforts primarily based on impressions and engagement.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Hubspot

JANUARY 29, 2014

Then, tell your boss that by joining LinkedIn Groups relevant to your products and services, you can begin contributing to discussions and commenting on posts with valuable information of your own. Next, take the same approach with Facebook, Twitter, and YouTube. Which ones have worked best for you so far? How to Respond.

Social Media 28

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Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JULY 5, 2012

In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. With Isaiah Mustafa, it made a very strong connection between Old Spice products and the manly persona men want to be like, and that women want in a man. Which is why your boss asks you to make a video. Newsjack With Parody.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Hubspot

DECEMBER 4, 2012

In 2012, the world of marketing underwent some major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. Dharmesh Shah , CTO, HubSpot. So what’s on tap for next year?

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

MAY 29, 2015

video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Quite simply, Blendtec found a way to position their product as something truly fascinating. Or yoga pants?

PR 28

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Hubspot

JULY 28, 2017

A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. We know this because it’s something our own marketing team has gone through here at HubSpot. Flash back to 2012 with me for a moment. It wasn’t clear at all in 2012 that Facebook had a viable business model.

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Hubspot

JULY 12, 2014

Above all it was a real step up from the simple (but highly effective and memorable) product placement on the heads of famous athletes we saw in London 2012. Aside from the stellar production quality, there are two other standout results. Todd Drake | Chief Technology Officer, Organic. That’s football.

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. How LinkedIn Ads Work. The general principle behind LinkedIn PPC ads works much the same as PPC ads on Google , Bing, Yahoo!, When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. Maybe more.

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Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

JULY 19, 2012

Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012. There may be other social media sites that are important to you -- Google+, Quora, or YouTube, for example. If I worked at Dunkin' Donuts, I'd say that Starbucks takes the cake. Are there a few shares?

Social Media 28

Social Media Media Analysis Network Marketing 28

Webbiquity

SEPTEMBER 19, 2012

Find the answers to these questions and many others here in more than 20 of the best Facebook guides, tactics, observations, tools, stats and rants of 2012 thus far. Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign by HubSpot. The Ultimate Guide to Marketing With Facebook’s Social Plugins by HubSpot.

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Paid Content Facebook Tools Best Practices 100

BuzzSumo

FEBRUARY 21, 2017

Many blogs have also had success by increasing their content production. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads.

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Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

FEBRUARY 10, 2013

This year, commercial mentions of Twitter amounted to 26, Facebook at 4, and YouTube and Instagram at 1 each. Remember when Instagram brought user profiles to the web in November 2012? How do they work, live, and play? Read the full story from Marketing Land here. Read the full story here. Download the free ebook here.

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Buyer Personas Adwords Paid Search Agency Landing Pages 28

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. ” 21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work! How do we demonstrate the ROI of social efforts? Five Types of Social Media Influencers by Intelegia.

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Social Media CMS Development Tips Wikipedia 100

Hubspot

NOVEMBER 6, 2018

For example, every Nike advertisement you see or hear on the way to work probably isn’t part of a campaign. But, if you see a Nike billboard, scroll past a Nike sponsored Instagram post, and receive a Nike email all promoting the same product … you’ve definitely witnessed a marketing campaign. Promote a new product or service.

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Paid Content Campaigns Paid Search Agency Planning 100

Hubspot

MAY 3, 2018

Before we dive into how you can improve your Facebook Page's organic reach and reengage your Facebook followers, let's explore exactly how Facebook's News Feed algorithm works. How Facebook's News Feed Algorithm Works. Prior to 2012, that number used to be much, much higher than it is now. 2007-2012: Fan Pages.

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EveryoneSocial

OCTOBER 26, 2021

Well, buyers — especially in B2B — consume and learn about products/services in so many different ways. The term seemingly first hit the world in 2012 when Alexis C. Content Platforms (Youtube, Apple Podcasts, etc.) It’s how you create demand for your product or services. Because it’s how buying decisions happen.

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Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Hubspot

SEPTEMBER 10, 2018

The company targets its audience of sophisticated beer drinkers in an engaging, creative, and humorous way through TV, social media, and YouTube. But if your campaign does go viral, it can mean thousands or even millions of new people being introduced to your brand and buying your products — money in the bank!

Viral Marketing 101

Viral Marketing Campaigns Youtube Social Media 101

Hubspot

NOVEMBER 7, 2016

And remember, it works in a number of sectors -- at least half of nonprofits, for example, say that a rebrand has increased their revenue. Third, Instagram micro-influencers are smartly targeted with free products and other perks in exchange for featuring LaCroix in lifestyle images shared with their large following. 4) Trader Joe’s.

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Marketing Budget Brand Identity Branding Sales Management 78

Hubspot

JUNE 12, 2017

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. Janessa Lantz , HubSpot Senior Marketing Manager.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

APRIL 13, 2020

based networks, like Facebook or YouTube , tech companies have built their own social media empires. In a play to become a more globally used app, Weixin rebranded to WeChat in 2012 , Reported Users: 1 billion active users. In 2012, Kuaishou dropped GIF from its name and pivoted to a short video platform.

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Social Media Media Facebook User-Generated Content 96