Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. Create lead gen content that will help your readers be more successful -- at work, at home, whatever it is your customers need. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

DECEMBER 13, 2012

Bidding up can help increase your score initially, as well as optimizing your ads and landing pages. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. The web pages your ads direct searchers to need to relate to both the ad copy and the keywords you bid on.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

AUGUST 16, 2017

Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. Source: Ahrefs long-tail keyword study. of English search queries impacted.

Long Tail Marketing 78

Long Tail Marketing Lead Ranking Content Keywords 78

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training. Moz Academy.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

SEPTEMBER 21, 2012

But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. Sometimes, these pages are also veritable gold mines of marketing content.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

OCTOBER 28, 2019

The New York Times' 2018 ad, "The Truth is Worth It: Perseverance," focuses on the long, often challenging path towards verifying facts for a story. If your company wants to focus on building trust with a target audience, you could consider a video marketing strategy that offers viewers transparency into the inner-workings of your business.

Paid Content 57

Paid Content Campaigns Planning Paid Search Agency 57

Hubspot

JANUARY 6, 2012

It's been in the making since 2003 when columnist Dan Savage took advantage of his knowledge of the workings of the web to redefine "Santorum" to mean something sexually explicit. How many indexed pages do these competitor sites have? Ensure Every Page Follows SEO Best Practices. Ensure Every Page Follows SEO Best Practices.

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28