SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. She posts how-to guides and growth hacks on her website that can help digital marketing experts tailor a solid SMM strategy. George’s Linkedin profile will make you a Hubspot expert. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

FEBRUARY 15, 2018

For a long time, keyword rankings were a staple part of any SEO campaign. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. Keyword Rankings are Inaccurate. Bonus points if you remember Authorship snippets (circa 2012).

Google 39

Google Marketing Analytics Tools Keywords Top of Funnel 39

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. Let's dive in!

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

NOVEMBER 14, 2018

Within seven years, though, his company grew to be worth $500 million and his website, Nerdwallet.com, attracts millions of visitors per month who look for credit card information and personal finance-related content. How was he able to accomplish such an incredible feat? million users per month in 2014, plus many more today.

Startups 69

Startups Google Press High Quality Lead 69

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

APRIL 27, 2016

You’ve noticed a dip in website traffic. Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). First thing: Don’t panic.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. Go ahead and tweet them now to show everyone that you're ready to take 2012 by storm. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012. Companies that blog have 55% more website visitors.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MARCH 23, 2013

Google's pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. Step 2: Enter site:www.website.com search term into the search box.*.

Google 28

Google Marketing Websites Tips Stats 28

Hubspot

AUGUST 12, 2013

They found this prospective customer by setting up a Twitter search for broken ovens. Because they were using HubSpot''s Social Inbox , that lead information was infused directly into their view of the conversation -- which you can see below under "Lifecycle Stage.". This is what translates a stranger into a website visitor or lead.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Hubspot

JUNE 26, 2015

With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing. By doing this, your website was sure to rank higher. 2) Write keyword rich content for better ranking.

Tactics 28

Tactics SEO Keywords Guidelines 28

Hubspot

JANUARY 14, 2013

And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

MARCH 19, 2012

On the contrary, we believe many marketers are able to integrate a paid search strategy with their organic search strategy quite well. There has been a long-standing rumor that bidding on search terms can help you improve your organic search rankings for those terms, as well.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. SEO (Search Engine Optimization) - With the help of keyword planning, keyword ranking, and other such organic practices, you try to increase the visibility of your website. Hubspot Hubspot is an inbound marketing tool that will make your online marketing journey easier and more fun.

Online Marketing 234

Online Marketing Work Management Marketing Management Tools 234

Hubspot

OCTOBER 7, 2014

"What''s in a keyword? Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). Will Keywords Not Matter? The goal of creating content shouldn''t be to come up with a bunch of great keywords; it should be to come up with great content.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. For example, HubSpot has released tons of ebooks that show marketers how to do something, like set up their Facebook page timeline , for instance. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

DECEMBER 23, 2011

Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. The frequency with which you post and update content matters in search engines, and to people. Create content around keywords people are searching for.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

JUNE 19, 2014

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. I mean, what''s the worst that could happen?

SEO 28

SEO PageRank Domain Merchandising 28

Hubspot

DECEMBER 19, 2014

Pirate: A search filter designed to prevent sites that have a lot of copyright infringement reports (as filed through Google''s DMCA system) from ranking well in Google''s listings. It was first introduced in August 2012. It was first introduced in April 2012. It was first introduced in February 2011. May 2014: Panda 4.0,

Google 28

Google DMCA Lead Scoring Lead Ranking 28

Hubspot

JANUARY 20, 2011

growth in Q2 2012. Before you start pumping out blog posts make sure you do some keyword research in order to figure out what words and phrases you should be targeting. This will dramatically increase the probability that your website shows up on the search engine results pages. Connect with HubSpot : The Bad News.

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. Is PR Dead?

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

JUNE 18, 2019

You've digested countless tips and tricks for improving your website's SEO. On-page SEO has the power to bring countless new visitors — and customers — right to your website. Download our free SEO Starter Pack and access everything you need to get your website and blog ranking in search in 2019. High-quality page content.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Hubspot

APRIL 30, 2012

A new animal may be wreaking havoc on your ability to get found in search. Last week on April 24, Google released a new update called Google Penguin to combat spammy web pages' ability to turn up in Google search results. This update targets low-quality, not spammy, websites. it's a penguin.

Google 28

Google Guidelines Phishing CAN-SPAM 28

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. Are you planning to move beyond social media experimentation in 2012?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

MAY 27, 2015

Spamming Was Very Profitable Back in 2012. Most of our users were ranking high for big affiliate keywords. I even got my electrician buddy’s website in New Jersey to rank in first place for the keyword "electrician" just for fun. 500 list in 2012. Profit margins were about 70-80%. Because our SEO service worked.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

OCTOBER 16, 2013

The company spoke directly to the Google Reader audience and created a ton of content for likely searches, such as "Google Reader Alternatives.". For starters, think about sharing as an integral part of the website visitor experience. In short, ROGETECH knew that to unseat the incumbents, it''d need to win at the search box.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

JUNE 24, 2011

It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% When it comes to search, 53% of smartphone users purchase something as a result of their smartphone search.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

MAY 8, 2012

But the fact of the matter is, the more subscribers you can get to opt into your blog the wider you can expand the top of your funnel, and the more people you'll have coming to your website. Don't make your visitors search through all the bells and whistles in your blog's sidebar to subscribe. 2) Demonstrate the Value of Subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

APRIL 17, 2013

Main Line Family Law Center, LLC Earns National Media Attention With Keyword Strategy. Sharon understood her clients’ desire for privacy, and focused her marketing on keyword strategy. was browsing for divorce and separation clients for a show, guess who came up on the search engine results page? The results paid off.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

JUNE 4, 2013

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. Building a Strong Brand for the Sake of Search.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Hubspot

DECEMBER 13, 2012

including search marketers ! And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. Ask yourself, "When does my audience search?" But let's face it: Time is a-runnin' out.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

DECEMBER 9, 2011

These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock. It’s not comparing apples-to-apples when it comes to cost, but you can compare the quality of traffic they drive to your website. Want to get more RTs?

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

NOVEMBER 11, 2020

By gathering and analyzing blog data, you can get a pulse on your blog's: Search presence (such as impressions , clicks , and click-through rate ). Organic Search Impressions. An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). Organic Clicks.

Analytics 101

Analytics Click Rate SERP Lead Scoring 101

Hubspot

MARCH 27, 2013

4) HubSpot. And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. 5) Lead and Customer Data. 4) Case Study Content.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28