Convince & Convert

JANUARY 28, 2014

The closest I eventually got to locating a source for this statistic was a citation I found buried in a document from Google Scholar search: 1997 by Salgado, J.F. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. Cooper and I.T.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Hubspot

APRIL 21, 2020

This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. 6) Don't forget about search engine optimization (SEO). Every time you publish a blog post, you create a new page on your site that's being indexed in the search engine results page (SERP).

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. Before, you could target with a search term, but now Twitter allows marketers to get more specific. The Biggest LinkedIn Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

SEPTEMBER 18, 2018

According to Winters, Amazon advertising has quickly become the third-largest digital ad platform (sponsored product ads began appearing in 2012), behind Facebook and Google. According to Recode -- as well as Leigh and Winters -- the company is "stuffing" its search results with ads. So what does this mean for advertisers?

Amazon 69

Amazon Advertisements Advertising eCommerce 69

Hubspot

FEBRUARY 15, 2018

For a long time, keyword rankings were a staple part of any SEO campaign. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. Keyword Rankings are Inaccurate. Bonus points if you remember Authorship snippets (circa 2012).

Google 39

Google Marketing Analytics Tools Keywords Top of Funnel 39

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. but none of them have alt tags! Vitals - Inc.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

NOVEMBER 14, 2018

However, in recent years, several new challengers have taken on these titans, snapping up the majority of the organic search market share of some of the world’s biggest brands. Nerdwallet is one of the best examples of an information provider who took over the organic search space in the credit card industry. Creating Quality Content.

Startups 69

Startups Google Press Domain 69

Hubspot

MARCH 20, 2018

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. Duplicate content is also not penalized by most search engines -- rather, it's filtered. For example, “the U.K.,” “uk,” “England,” and “G.B.”

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

APRIL 27, 2016

Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Step 2: Analyze your keywords.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Hubspot

JUNE 30, 2012

After running a report for keyword use in HootSuite, we discovered that between January first of this year until now, hashtag #in has been tweeted 1,746,618 times while hashtag #li has been tweeted 192,873 times. The following graph shows each hashtag's use over time from January 1st 2012 to June 28, 2012.

Twitter 28

Twitter Linkedin Webinar Metrics Hubspot 28

Hubspot

AUGUST 26, 2012

Here at HubSpot, we've been super busy preparing for INBOUND 2012. While we at HubSpot do love our social media metrics , we can see his point when it comes to customer service. Facebook Launches Sponsored Results: PPC Ads in Facebook Search. PPC ads in Facebook search? What weekend? Do you agree with his thoughts?

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28

Hubspot

MAY 16, 2012

A dark side where email spammers, poor segmenters, and keyword stuffers live trying to pass off their activities as marketing. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases. — Lori Philo-Cook (@PhiloCook) May 14, 2012. — Joy(@JoyonCapeCod) May 14, 2012.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

MARCH 23, 2013

Google's pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. Step 2: Enter site:www.website.com search term into the search box.*.

Google 28

Google Marketing Websites Tips Stats 28

Hubspot

AUGUST 12, 2013

They found this prospective customer by setting up a Twitter search for broken ovens. Because they were using HubSpot''s Social Inbox , that lead information was infused directly into their view of the conversation -- which you can see below under "Lifecycle Stage.". Don''t try to sell them.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. Go ahead and tweet them now to show everyone that you're ready to take 2012 by storm. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012. What marketing tactics do you have planned for 2012?

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 14, 2013

And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

OCTOBER 7, 2014

"What''s in a keyword? Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). Will Keywords Not Matter? The goal of creating content shouldn''t be to come up with a bunch of great keywords; it should be to come up with great content.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Hubspot

MARCH 19, 2012

On the contrary, we believe many marketers are able to integrate a paid search strategy with their organic search strategy quite well. There has been a long-standing rumor that bidding on search terms can help you improve your organic search rankings for those terms, as well.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. For example, HubSpot has released tons of ebooks that show marketers how to do something, like set up their Facebook page timeline , for instance. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

DECEMBER 23, 2011

Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. The frequency with which you post and update content matters in search engines, and to people. Create content around keywords people are searching for.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

JUNE 26, 2015

With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing. 2) Write keyword rich content for better ranking. LSI also looks for synonyms that related to your target keywords. Around Penguin 2.0,

Tactics 28

Tactics SEO Keywords Guidelines 28

Hubspot

OCTOBER 3, 2012

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online.

Social Media 28

Social Media SEO Peer-to-peer Media 28

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. SEO (Search Engine Optimization) - With the help of keyword planning, keyword ranking, and other such organic practices, you try to increase the visibility of your website. Hubspot Hubspot is an inbound marketing tool that will make your online marketing journey easier and more fun.

Online Marketing 237

Online Marketing Work Management Marketing Management Tools 237

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. Is PR Dead?

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

SEPTEMBER 30, 2013

1) Negative Keywords. Negative keywords are the classic way to filter out unwanted, irrelevant clicks on your AdWords ads. So, “recipe," “restaurant,” and “truck” would go on your negative keyword list. Building out a solid negative keyword list will save you a lot of money in worthless clicks that will never convert.

Adwords 28

Adwords Spending Mobile Advertising PPC 28

Hubspot

JANUARY 20, 2011

growth in Q2 2012. Before you start pumping out blog posts make sure you do some keyword research in order to figure out what words and phrases you should be targeting. This will dramatically increase the probability that your website shows up on the search engine results pages. Connect with HubSpot : The Bad News.

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Hubspot

JUNE 24, 2011

It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% When it comes to search, 53% of smartphone users purchase something as a result of their smartphone search.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

DECEMBER 19, 2014

Pirate: A search filter designed to prevent sites that have a lot of copyright infringement reports (as filed through Google''s DMCA system) from ranking well in Google''s listings. It was first introduced in August 2012. It was first introduced in April 2012. It was first introduced in February 2011. May 2014: Panda 4.0,

Google 28

Google DMCA Lead Scoring Lead Ranking 28

Hubspot

APRIL 30, 2012

A new animal may be wreaking havoc on your ability to get found in search. Last week on April 24, Google released a new update called Google Penguin to combat spammy web pages' ability to turn up in Google search results. But this time, it doesn't take the form of a black and white bear. it's a penguin.

Google 28

Google Guidelines Phishing CAN-SPAM 28

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. Are you planning to move beyond social media experimentation in 2012?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

SEPTEMBER 10, 2012

And to get you started convincing the ol' bossman, here are a few data points from our 2012 State of Inbound Marketing Report you should memorize on the ROI of business blogging: Blogging frequency directly correlates with customer acquisition. We do that here at HubSpot, actually. So what do you do? because it is.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

MAY 27, 2015

Spamming Was Very Profitable Back in 2012. Most of our users were ranking high for big affiliate keywords. I even got my electrician buddy’s website in New Jersey to rank in first place for the keyword "electrician" just for fun. I could literally rank first page for any keyword I wanted to with about five minutes of effort.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

JUNE 19, 2014

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. I mean, what''s the worst that could happen?

SEO 28

SEO PageRank Domain Merchandising 28