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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. It makes sense -- the bigger the sample size, the more legitimate the results, right? Survey says: Very!

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. These Twitter users are active sharers — spreading ideas, offers, and messages among their own followers and people aligned with their interest graph.

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The Ultimate Guide to Marketing Campaigns

Hubspot

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Next, identify your audience interests and pain points. What are my audience’s general interests?