ViewPoint
MARCH 6, 2012
According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Brian Halligan, CEO and Founder of HubSpot. Overall, it requires an understanding of the purchase process from the buyer's point of view. Get Customers.
ViewPoint
MAY 10, 2012
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” Now for the first time, that’s becoming possible.
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ViewPoint
MAY 10, 2012
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” Now for the first time, that’s becoming possible.
ViewPoint
AUGUST 30, 2012
2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Commenting on strengths and limitations of inbound, he says, “ HubSpot and a lot the inbound marketing—we can’t keep up with them. I go in and meet with a marketing company, and they say, ‘Well, my boss told me, why can’t you be more like HubSpot?’
ViewPoint
JANUARY 2, 2018
Quota attainment averaged across all geographies, industries and company sizes has dropped from 63% of salespeople in 2012 to 53% in 2016 – and 2017 will likely be down again – for the fifth year in a row. 02 is that technology has made it possible for marketing to get more poor-quality leads to sales faster than ever before.
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