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11 inspiring case studies of digital transformation

Biznology

VALUE: Judge change by how digital transformation helps create the next business. AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. Does this help explain digital transformation to you? INNOVATION: Innovate by rapid experimentation.

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8 ways to refresh your brain when you’re overworked

Biznology

A 2012 study found that only one in five employees took actual breaks for lunch. If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression. There are various systems and tools to help you prioritize your tasks ; you can also come up with something all your own.

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50 Facts about online consumer behavior not to ignore

Biznology

80% of companies say they deliver “superior” customer service while only 8% of customers feel the same way ( Lee Resources ). Do these facts help you to better understand online consumer behavior? Does your business need help navigating online consumer behavior? Parature ). KEEPING THEM SATISFIED. Like this post?

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Why Twitter just may be the better social marketing choice

Biznology

billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. The way that Twitter is utilizing its new promotional tools is innovative, and true to its format, which will help these new endeavors succeed. She specializes on the topic of small business tips and resources.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers.

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Justine Sacco’s (and IAC’s) Social Media mistake

Biznology

There are big long crisis response and reputation management lists that some very smart people are sharing all over the blogosphere, none of which would really have helped in this case. billion in 2012 should know better surely didn’t work well in her favor. Add to all of this Twitter, Facebook, blogs, and a slow news day.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

Here are the top three questions I ask when developing a target audience definition, along with a few of my favorite resources. My starting point and best initial resource is always the client. It’s worth downloading their recent 2012 Digital Marketer: Benchmark and Trend Report. Share your favorite resources with us.