Lead Nurturing: Build trust, win more deals by helping prospects – not selling them
markempa
MARCH 4, 2012
I fully realize this is a silly scenario, but it’s really not unlike what sales professionals do when they call prospects every few months to “touch base” and ask “whether they’re ready to buy yet.”. Here’s the lead-nurturing litmus test : Can prospects benefit from the information you provide regardless of whether they buy from you?
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