ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Like many comedians, Jerry Seinfeld tapped into our stored knowledge, fused our differentiated experiences, and helped us realize that funny aha! When Taco Bell and Frito-Lay got together in 2012 to create the Doritos Locos Taco, they sold 100 million units in the first 10 weeks , according to Fast Company.

Business 214

Business Skype Thought Leadership Marketo 214

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. The hands on classes are particularly popular and extremely helpful. Also, be sure to check out Marketo’s Dreamforce party line-up! Have any tips to add?

Tips 48

Tips Consulting Marketo Work Management 48

LeanData

AUGUST 12, 2020

When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. And so, they collaborated with LeanData to develop a completely new kind of software solution – and then helped us evangelize that solution to the broader market.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

Customer Experience Matrix

FEBRUARY 6, 2013

But by far the most quoted piece of content is our estimate of industry size, which we put at $525 million for 2012. Others are still privately held but have stopped releasing precise figures for competitive reasons or to help manage expectations. Of the other major vendors, Marketo and HubSpot have both been quiet recently.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

The best I’ve seen is Appirio’s 10 Things Not to Do at Dreamforce , which helps you avoid wasting time on things that aren’t going to yield the best return of your time at Dreamforce. To help, I’ve compiled a list of the Famous Marketers at Dreamforce. Did this help? So, what do I think belongs in a Dreamforce Guide? CrashCloud.

Salesforce.com 48

Salesforce.com Tips InsideView Marketo 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

We saw Neil Young talking about using Chatter to help his movie. Seriously, Chatter helping movies. Social Enterprise is now a reality – Welcome to Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. What an amazing concert and a HUGE a crowd. Great stuff!

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. Additionally, the report prioritizes competencies of highly effective marketing organizations, to help pinpoint what marketers should be focusing on as they continue building our their capabilities.

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

Convince & Convert

MAY 27, 2014

In 2012, I wrote about a supply-chain management software company called Kinaxis. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” Source: Kinaxis.com Start with the pain points of your ideal customers. What drives customers in your space crazy?

Work Management 167

Work Management Marketing Management Conversion Generation 167

Webbiquity

FEBRUARY 26, 2013

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Systems like Marketo can unify marketing and sales efforts. Marketo can connect with Salesforce and Microsoft Dynamics systems, further simplifying the outreach process.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management? We would love to hear about it!

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 2, 2012

The standout performer in all these tables is Marketo, but bear in mind that they’ve also taken much more investment than any of the others ($107.5 million) and the $70 million in 2012 revenue hasn’t happened yet. Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Use this math to identify the lowest hanging fruit or projects that can help move the needle the most. Track Every Dollar.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. We have already helped customers generate over $20 billion in revenue as a result of using our AI Assistants. According to Inc., “Not For more information on Inc.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Adobe Experience Cloud Blog

MARCH 8, 2018

In 2012, Colgate starting marketing its brand Cue in France. Consumers feel at ease knowing it’s a brand they trust and also feel good that their purchase helps local farmers. This innovative approach can help us reach consumers with a stronger chance for conversion. Cultural Differences. Effective A/B Testing.

Design 134

Design Opt-out Eye-Tracking Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 11, 2017

Then there’s the small matter of finding content that’s relevant to your industry—and the near-constant influx of content on every social channel doesn’t always help matters. We can’t all be Asos, but we definitely know where to look for information that can help us formulate campaigns that do wonders for our business.

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — Matt Heinz (@HeinzMarketing) October 24, 2014. VUd3N9H84y.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies. Reactivation.

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

LeanData

JANUARY 11, 2018

Furthermore, Karen and her team will help LeanData drive the innovation agenda in the sales and marketing technology space. Steele brings over 25 years of B2B technology marketing experience to LeanData, having held executive roles at notable companies including VMware, Informatica, Xactly, and most recently Marketo.

Marketing Management 45

Marketing Management Touchpoints Marketo Demand Generation Agencies 45

Adobe Experience Cloud Blog

APRIL 3, 2018

Since 2012, Google has gathered knowledge from a variety of sources to present you with an information box related to your search. Some resources claim schema markup is helpful when trying to get to the Featured Snippet. As a result of this innovation, a significant number of websites have experienced a traffic drop.

Google 134

Google Wikipedia Keywords CTR 134

LeanData

JANUARY 11, 2018

Furthermore, Karen and her team will help LeanData drive the innovation agenda in the sales and marketing technology space. Steele brings over 25 years of B2B technology marketing experience to LeanData, having held executive roles at notable companies including VMware, Informatica, Xactly, and most recently Marketo.

Marketing Management 40

Marketing Management Touchpoints Marketo Demand Generation Agencies 40

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Google relies on raters, working in countries and languages around the world, to help measure the quality of search results, ranking, and search experience. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Adobe Experience Cloud Blog

MARCH 7, 2014

As Chief Information Officer at Marketo , I’ve watched youth unemployment rates soar with growing concern. So I’ve often wondered: how can we help close this gap? That’s why, when I first heard about Year Up , I knew that Marketo had to get involved. Year Up and Marketo. Marketo got involved with Year Up back in 2012.

Process 48

Process Marketo Work Management Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). Do you grow your list organically or are you purchasing lists?

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Adobe Experience Cloud Blog

DECEMBER 13, 2011

The economic outlook for 2012 is more positive than 2011, so start ramping now to meet the increased demand. Crush your 2012 goals. Have 4 great quarters in 2012, not just 3. 9 Reasons to Make a Software Purchase in December was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It’s the economy!

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

LeanData

JULY 25, 2017

LeanData automation helps Salesforce users overcome that challenge by matching leads to accounts, and then routing them to the right sales rep, every time. D’Onofrio, Kakhandiki and Ferris will help guide a company that recently reached the 250-customer milestone, demonstrating clear market demand for LeanData’s services.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

JULY 25, 2017

LeanData automation helps Salesforce users overcome that challenge by matching leads to accounts, and then routing them to the right sales rep, every time. D’Onofrio, Kakhandiki and Ferris will help guide a company that recently reached the 250-customer milestone, demonstrating clear market demand for LeanData’s services.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

And while marketing automation can help non-profits in many ways – by raising awareness, for example, or by influencing public policy – one of marketing automation’s biggest use cases is in supporting a robust pipeline for donations. Tweet to us @Marketo, or drop us a line in the comments below. What challenges have you faced?

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

LeanData

MAY 5, 2017

So this is great validation that we’re helping make Salesforce even more useful for businesses.”. LeanData helps Salesforce users overcome that challenge by automatically matching leads to accounts, and then routing them to the right sales rep every time. These are the experts who really understand Salesforce. About LeanData.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

LeanData

MAY 5, 2017

So this is great validation that we’re helping make Salesforce even more useful for businesses.”. LeanData helps Salesforce users overcome that challenge by automatically matching leads to accounts, and then routing them to the right sales rep every time. These are the experts who really understand Salesforce. About LeanData.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

Adobe Experience Cloud Blog

AUGUST 13, 2015

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. If after one day Molly still hasn’t bought the fridge, a text message could be sent asking if there’s anything your support team could answer or help her with. Crazy thought, right?!)

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Adobe Experience Cloud Blog

SEPTEMBER 7, 2012

Last year, we published an infographic showing a brief history of Dreamforce and because it was so well received, we decided to update it for 2012.

Marketo 48

Marketo B2B Marketing Twitter B2B 48

Adobe Experience Cloud Blog

APRIL 7, 2015

So, what can help? Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. Real-time personalization helps optimize marketing spend by targeting ads to the right audiences across the different ad channels such as Google and Facebook. Optimize Ad Spend to Reach the Right Prospects.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Adobe Experience Cloud Blog

OCTOBER 9, 2012

A leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power. Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts?

Social Media 48

Social Media Media Conversion Marketo 48

DivvyHQ

SEPTEMBER 14, 2016

“DivvyHQ has been helping to push the content marketing industry forward for years. DivvyHQ has clients in more than 20 countries and works with big brands such as Marketo, Ben & Jerry’s, General Mills, National Geographic Channel, AARP, Samsung, and Roche. CMI, a UBM company , is a 2012, 2013, 2014 and 2015 Inc.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44