Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. 1 Oncology Pharmaceutical Company in Bangladesh in 2012. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. These features help improve usability and experience for the searcher. The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data. Local Pack.

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

DECEMBER 18, 2012

They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” ” Some have called 2012 “ the year of the story.” These are not conversations.

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. So, if you’re a small business owner and you find yourself in the same shoes that Death Wish Coffee once was, we want to share with you a few useful growth tips that will help you build a successful online brand.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 52

Social Media Social Marketing Media Planning 52

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Before jumping into the new systems, it helps to define a set of standard features to measure them against.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Hubspot

FEBRUARY 1, 2021

We're going to share some of our secrets with you that helps us drive ticket sales for INBOUND every year. Rather, use an email marketing service to send a personalized email to your contacts and prospects. Don't just promote your conference; promote the location! But the question remains the same. Add a date limit, too.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

ConvertKit

NOVEMBER 9, 2020

A creative discount offer can help you grow your audience, reward loyal customers, and create a sustainable income—as long as you’re strategic about it. Offering an additional incentive to buy can help convince potential customers to purchase your course , ebook , or other product. Urgency helps drive new customers.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Hubspot

MARCH 12, 2015

We all know that Twitter offers you the ability to create a trackable, branded hashtag. Back in 2012, McDonalds decided to launch two branded hashtags at the same time for one campaign exposing the story behind the produce supply chain to their stores. McDonalds pulled the hashtag from promotion within two hours. 1) #McDstories.

Twitter 28

Twitter Brand Identity Branding Paid Search Agency 28

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. This form of helpfulness is transforming the businesses of companies large and small all over the world. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype.

Top of Funnel 141

Top of Funnel Digital Marketing Funnels Work Management Marketing Funnels 141

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. And “solution marketing” became just another way to talk about what you have to sell.

Marketing Management 100

Marketing Management B2B Thought Leadership Curation Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 4, 2012

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. I thought augmented reality marketing might become a reality (boy was that wrong.)

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Adobe Experience Cloud Blog

MAY 23, 2012

Business reality has shifted, and as marketers, you have to keep pace with changes”. Social media has created a revolution and marketing needs to get on board! Our new social suite will include a whole new power of tools to help with your social lift: Marketo social boost –making every campaign social. Applause**.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Twitter Statistics. Twitter Statistics. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Marketing Insider Group

AUGUST 1, 2013

lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I’ve already covered Slideshare as one of the areas where more marketers should focus. Absolutely!

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

Webbiquity

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 100

Google Tips Digital Asset Management Best Practices 100

Bannerflow

APRIL 25, 2022

When crafting your own social media campaign, it’s good practice to check out the competition and identify what does and doesn’t work in your corner of the market. Social media is a more personable form of marketing than traditional collateral and Aldi UK are the masters of capturing personality with their brand voice. .

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Hubspot

DECEMBER 17, 2012

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom.

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Hubspot

OCTOBER 29, 2019

In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Not only is this helpful for your customers, but it'll also improve your online presence.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. You need to “include a complete release of Facebook by each entrant or participant and include acknowledgement that the promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook.”

Social Media 100

Social Media Media Rules Guidelines 100

Contently

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. So it shouldn’t be a surprise that Peloton built its marketing strategy around its indispensable employees. According to Inc. LoveSquad).

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Convince & Convert

FEBRUARY 22, 2013

Huge thanks to our amazing sponsors Janrain , ExactTarget , Cision , and Expion for helping us make this happen. Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. Andy White, Audi @white. Please Support Our Sponsors. Listen Now .

Brand Identity 136

Brand Identity Branding Paid Search Agency Social Media 136

Hubspot

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Setting Up Email Marketing Automation Workflows.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In 2002, Friendster launched with the purpose of helping “Circles of Friends” find one another to communicate. Eons.com was launched in 2006 and shut down in 2012. 5) Open Diary.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! e6e6e6 ;'> February 7, 2012 8:36 am via TweetDeck Reply Retweet Favorite. I mean “Whoa!”…The

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Convince & Convert

OCTOBER 17, 2013

This campaign follows a successful 2012 Pin It To Give It, where the company secured over 7,000 re-pins, resulting in the donation of over 7,000 eyeliners to Look Good Feel Better women undergoing cancer treatment. In total, Elizabeth Arden has committed to donating up to 10,000 lipsticks.

Campaigns 132

Campaigns Social Media Paid Search Agency Curation 132

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. Still not convinced?

Positioning 100

Positioning Business Mobile Marketing Stats 100