Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MARCH 3, 2017

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. So it’s more important than ever to ensure your website ranks highly for relevant keywords. Follow the agency on Twitter at @PolarisLondon.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Convince & Convert

JANUARY 28, 2014

Even the above citation does not help to ground the initial statistic in reality, especially because the citation was related to a 50 percent improvement in hire quality, while the other widely used but un-cited statistic claimed a 55 percent increase in hire quality. Become a Data Authority. More Backlinks for SEO. Increased Conversions.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Webbiquity

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 100

Google Tips Digital Asset Management Best Practices 100

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. 6 Ways to Create Content That Markets Itself. in response.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

OCTOBER 29, 2019

In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Not only is this helpful for your customers, but it'll also improve your online presence.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

KoMarketing Associates

MAY 27, 2014

Also be sure to follow the Matt Cutts Twitter feed, as he’ll often provide clues as to when an update is happening or about to happen: . That being said, there are a few steps you can take to help identify if your site was hit: Analytics – The first thing to do is check your analytics for any big shifts in organic traffic.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Biznology

NOVEMBER 8, 2012

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Photo credit: Wikipedia.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

AUGUST 7, 2014

Social Media Marketer Andrew McCarthy wrote a nice post highlighting mistakes people make when adding in their LinkedIn profile. This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. Bad Examples. Headline (Tagline).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating! Marketing Grade.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

AUGUST 12, 2013

Amid all of these tweets are a flurry of opportunities missed by the average marketer. Here are a few tried and true examples to help you make the most of your interactions on Twitter. In the example below, Yale Appliances is helping a Twitter user decide between GE and Electrolux ranges. Take a breath.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Parse.ly

DECEMBER 28, 2020

Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. Its polar opposite is organic traffic, which has not only a referral source but also a keyword that generated the traffic. Marketers’ knee-jerk assumption is that direct website traffic should ultimately be zero. Dark Social.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Metadata

JULY 31, 2019

per click, and some extremely competitive keywords exceed $100 per click. Companies who built their marketing budget around the value of the service can find themselves crowded out. You can: Target by keyword (ie. You can also include negative keywords. Today, advertisers in most industries pay $2.69

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Metadata

JULY 31, 2019

per click, and some extremely competitive keywords exceed $100 per click. Companies who built their marketing budget around the value of the service can find themselves crowded out. You can: Target by keyword (ie. You can also include negative keywords. Today, advertisers in most industries pay $2.69

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Directive Agency

DECEMBER 13, 2018

For B2B marketing organizations looking to get started with a tight budget, I’m here to help! Implement Keyword Research. Keyword research is an extremely significant process for any B2B SEO agency company. Below, you’ll find a list of free keyword research tools to get you started: KWFinder. WordStream.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

nDash

FEBRUARY 22, 2019

Unlimited data plans pre-2012. Your traffic, leads and other key marketing metrics start to nosedive. To help you avoid this fate, here are five things to consider when trying to future-proof your content operation. #1. Re-Think the Role of Content Marketing Manager . Some things cannot be replaced. Loved ones.

Content 45

Content Planning Work Management Deliverability 45

Marketing Insider Group

FEBRUARY 28, 2012

Some of us in marketing were even lucky enough to help our businesses build their brands. And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. To be in business today, our most important job is to be head marketer for the brand called You.

Personalization 100

Personalization Brand Identity Branding Ad Building 100

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. These resources helped to improve program performance, improve tactics, and drive professional growth. Casie Gillette.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

SnapApp

JUNE 12, 2012

At 800 million active users as of the beginning of 2012, Facebook is the second most-visited website in the world, behind only Google. Blogging with SEO keywords helps your site climb up the ranks in search engines, potentially bringing new eyes to your business. Twitter and Text/SMS. Multidimensional ?marketing

Social Media 48

Social Media SMS Media Long Tail Marketing 48

Hubspot

MAY 16, 2012

If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. 32 percent use social media as an outbound marketing channel for demand generation.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

APRIL 17, 2013

Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. At least, that’s how the story used to go. The results paid off.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Should you include Pinterest in your mix? Pingdom ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

LeadSquared

OCTOBER 24, 2013

Use Google authorship to help your content stand out, authenticate it, add a ‘human’ touch to it and increase trust among your readers. Also make sure that the content you post on Google+ is relevant for search terms (keywords) that you want to rank. It only affects the rankings of certain keywords which are not desirable.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. This latest update continues Google's mission to help searchers minimize the need to dig for answers. July 9, 2018: Speed Update Debuts Worldwide.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. Definitely! 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.

Social Media 28

Social Media Social Marketing Tips Media 28

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. 07/25/2012. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. eMedia & Technology.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40