Convince & Convert

JANUARY 28, 2014

Even the above citation does not help to ground the initial statistic in reality, especially because the citation was related to a 50 percent improvement in hire quality, while the other widely used but un-cited statistic claimed a 55 percent increase in hire quality. Better yet, make your list of facts tweetable or easy to share.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

OCTOBER 29, 2019

It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. What information would help your customers?

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. However, it was also ranked as one of the most effective.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Hubspot

APRIL 21, 2020

From there, create a blog editorial calendar with topics that will help you replicate past successes — whether it's a post's format, subject matter, title, author, or something else entirely. No matter the subject of your content, a great headline will help a piece of content get opened more and spread further. 2) Surprise people. …

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. It can also help you decide what kind of content your followers might be interested in hearing from you. The Biggest LinkedIn Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. And it's helping, too! Vitals - Inc.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

FEBRUARY 15, 2018

For a long time, keyword rankings were a staple part of any SEO campaign. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. This isn’t overly helpful. Keyword Rankings are Inaccurate. Device and Location.

Google 39

Google Marketing Analytics Tools Keywords Top of Funnel 39

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

SEPTEMBER 18, 2018

According to Winters, Amazon advertising has quickly become the third-largest digital ad platform (sponsored product ads began appearing in 2012), behind Facebook and Google. The store's "walk-out technology," enables customers who have downloaded the Go app to add the items they want to a bag and leave, with the help of sensors.

Amazon 69

Amazon Advertisements Advertising eCommerce 69

Hubspot

NOVEMBER 14, 2018

This “David vs. Goliath” story may sound like a silicon valley fluke, but Nerdwallet’s content-first strategy has been replicated by other small companies in a variety of verticals, helping them achieve stunning success. Generally, the more high-quality content you publish, the more opportunities there are to rank for keywords.

Startups 69

Startups Google Press Domain 69

Hubspot

MARCH 20, 2018

Headers, keywords, and other elements of article structure are some important ones. In HTML, the language meta tag for English looks like this: This tag surrounds all the text that is written in that language, helping Google understand what it's reading and whom it's for. But language is one of your best multilingual SEO maneuvers.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

MAY 16, 2012

A dark side where email spammers, poor segmenters, and keyword stuffers live trying to pass off their activities as marketing. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases. — Lori Philo-Cook (@PhiloCook) May 14, 2012. — Joy(@JoyonCapeCod) May 14, 2012.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

APRIL 27, 2016

Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Step 2: Analyze your keywords.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Hubspot

AUGUST 12, 2013

Here are a few tried and true examples to help you make the most of your interactions on Twitter. They use social media in a way that''s helpful, not disruptive -- but they also understand how being useful can guide someone to the next stage in their decision process. Turn a Follower Into a Lead. Don''t try to sell them.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. Here are 12 New Year's resolutions that will help you to really amp up your marketing. Go ahead and tweet them now to show everyone that you're ready to take 2012 by storm. How will your business keep up?

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MARCH 23, 2013

But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. Here's how to do it, as well as some use cases I've found to be super helpful that make me more efficient. Enter the Google site:search.

Google 28

Google Marketing Websites Tips Stats 28

Webbiquity

OCTOBER 16, 2012

52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads. ( 41 Stories ). Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 41 Stories ). Business Insider ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MAY 8, 2013

On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets, cooking lessons, personalized rap songs, and, in my case, the @HubSpot Twitter account. how do I say this.

Social Media 28

Social Media Top of Funnel Media Work Management 28

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. SEO (Search Engine Optimization) - With the help of keyword planning, keyword ranking, and other such organic practices, you try to increase the visibility of your website. It helps you build brand awareness which is the first step to generating higher sales.

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

Hubspot

MAY 14, 2012

AmeriFirst Home Mortgage helps home buyers find the right mortgage for them. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. Not yet, anyway.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. That means keywords are your new best friend. 1) Social Media Manager. Have you heard? 2) Blogger/Blog Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 19, 2012

So to help put the effectiveness of PPC in perspective, we've gathered the most common myths we hear from marketers every day about why they rely so heavily on paid search, and will do our best to explain why these common assumptions should be considered more critically if you want a healthy search strategy that drives traffic, leads, and customers.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

SEPTEMBER 10, 2012

This post will help you get over that last hurdle, addressing some of the most common internal organizational blockers marketers face when trying to get their blog content published. We do that here at HubSpot, actually. It stems from a lack of understanding of 2012 SEO -- your boss probably gets SEO from 2001 just fine.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. Is PR Dead? “How-to”

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

DECEMBER 23, 2011

Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. Remember that content you create should be above all else helpful. Create content around keywords people are searching for. lead goals. Getting Found.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 7, 2014

"What''s in a keyword? Will Keywords Not Matter? Of course, "quality" means different things to different people, but I''d argue that at a basic level, focusing too much on keywords is a bad thing -- it can actually cause quality to suffer. but they will continue to punish folks for over using keywords.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Hubspot

JUNE 26, 2015

Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore! 2) Write keyword rich content for better ranking. LSI also looks for synonyms that related to your target keywords. 7) Fill the title tag with keywords to increase ranking.

Tactics 28

Tactics SEO Keywords Guidelines 28

Hubspot

MAY 27, 2015

They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! Spamming Was Very Profitable Back in 2012. 500 list in 2012. Content is king?!?

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

APRIL 17, 2013

Inbound marketing helps level the playing field for marketers with less budget, and more brains. Main Line Family Law Center, LLC Earns National Media Attention With Keyword Strategy. Sharon understood her clients’ desire for privacy, and focused her marketing on keyword strategy. At least, that’s how the story used to go.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

OCTOBER 3, 2012

Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. Does the content you share on social media and your blog cover those keywords?

Social Media 28

Social Media SEO Peer-to-peer Media 28

Hubspot

MARCH 30, 2012

They're also easy to scan, and with so much content available on the web these days, being able to scan a post and still grasp a helpful nugget or two of information is highly valuable. 7 Keyword Research Mistakes That Stifle Your SEO Strategy ". " This will help make your list more manageable. 5) Numbered Items.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

MARCH 27, 2013

As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. Some Tips and Tools to Help You Collect and Harness Data. 4) HubSpot. well, the internet.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

JUNE 24, 2011

It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% For HubSpot users, their websites are automatically mobile-friendly. Connect with HubSpot :

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

JULY 20, 2015

Check out the top challenges from the reports in 2012 , 2013 and 2014. In the online space, keyword research can provide insights into a variety of critical audience behaviors, but don’t stop there. Not only is this an old problem, but also a consistent problem.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot.

Twitter 100

Twitter Tips Tools Tactics 100