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6 Sales & Marketing Strategy Recommendations for 2012

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From the customer buying cycle and lead nurturing to sales and marketing alignment, lead quality vs. lead quantity, and effective sales processes, he consistently zeros in on root causes and identifies key actions that help close more deals and improve revenue results. Massively shift costs out of your combined Sales and Marketing engine.

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PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

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2012 Recommendation: Marketing Should Ask Sales Three Questions. ” He also recommends that marketing ask three questions of the sales team: What can marketing be doing to help the sales team sell? The leads you’re generating now may likely not impact you until next year.”

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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

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Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. True demand generation health is all about balance (it is not all inbound and not all outbound). Citrix has back-end analysis down to a science.

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Bulls, Bears, Bernanke and BtoB Lead Generation

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Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. We expect lead rates to trend down over the next two quarters (Q3 and Q4 of 2012), but not below about 7% (a relatively healthy lead rate over the past four years). Lead rates trail the GDP by about a quarter.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

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2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation. This approach helps them ask better qualifying questions, separate valuable leads much faster, and create value from the start. Recommendations to Close More Deals in 2012.

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5 Critical Things to Consider When Evaluating Lead Generation Companies

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For example, in 2012 91% of our revenue was from existing clients—and we will grow about 20% this year. The following outcomes (followed by 2012 average percentage across all clients) are important and as a client you should own them: Lead (lead definition specific to client and signed off on by all parties—4%).

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

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2012: Transformational Change, the New Buyer & Big Data. Click to start video at this point — Asked about what is happening or not happening in marketing and sales in 2012 that surprises him, Rich notes there’s been more transformational change in the past eight to twelve months than he’s seen in the previous nine years.