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Digital B2B Marketing

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2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Can marketers help? If you made these changes, you would have the Year of Less in 2012 in this one part of your life.

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The More You Share, The Less We Care

Digital B2B Marketing

With that in mind, in early 2012 I determined to test sharing 10 links per work day. Instead, your sharing should be helpful and useful to your audience. Following Advice From the Experts. I continue to see my own social media usage, and this blog, in part as one (growing) experiment and learning exercise. In Summary.

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The Mobile App Your Marketing Needs

Digital B2B Marketing

” To help answer that question, we need to dive beyond the popular mobile headlines. In 2012, Nielson reported that the average smartphone had 41 installed apps, a 28 increase from the year before. In 2012, Nielson reported that the average smartphone had 41 installed apps, a 28 increase from the year before. source ).

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10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

You can read the summary here on Storify ) Following are five key facts to help make the case for mobile in B2B marketing and five aspects of mobile marketers need to be aware of. of US traffic in 2012 was from mobile devices, and Walker Sands tracking shows mobile traffic increased by 102% from Q4 2011 to Q4 2012.